Verified on 2026-10-01 by reading the primary documents (text extracted from the PDFs, not from summaries).
Source: CPSC Recall Effectiveness Workshop (held July 25, 2017), official transcript, "Recall Data" presentation by CPSC staff. https://www.cpsc.gov/s3fs-public/Recall_Effectiveness_Workshop-Transcripts-2018.pdf (PDF page 39-40).
"Correction rate is defined by the total number of products manufactured and the amount of product returned or corrected at each level of the distribution chain. [...] As you can also see from this slide, the average correction rates at the consumer level for all product types is around 6 percent. This number only reflects the consumers that we know took part in a corrective action [...]"
"Recall alerts have a greater consumer correction rate at about 50 percent and way better than press releases that have a consumer correction rate of 6 percent."
Context to keep when quoting: it is CPSC staff's analysis of closed CPSC recall cases, at the consumer level of the distribution chain. The same analysis found a much higher overall rate (65 percent) when corrections by manufacturers, distributors and retailers are included, so "6%" must always be said as "consumers", never as "recalls". The staff note that the figure only counts consumers known to have taken part, and does not know how many installed a repair kit.
Related quote for the pitch (the CPSC's own report on the workshop, Feb 22, 2018): https://www.cpsc.gov/s3fs-public/Recall_Effectiveness_Workshop_Report-2018.pdf
"The 'Recall Data' presentation demonstrated that direct notice has a substantial impact on consumer return rates. Stakeholders noted that improved product registration methods (e.g., retailer opt-in at checkout, home voice assistants, photo texting, QR codes, and incentives) could lead to higher consumer participation." (PDF page 4; this is what stakeholders said at the workshop.)
And CPSC's own follow-up, in the same report (PDF page 5, "Collaborating on ways to improve direct notice to consumers"; re-read 2026-10-04):
"Direct notice recalls have proven to be the most effective recalls. We intend to work with consumer and industry stakeholders on registration methods or other improvements (e.g., retailer opt-in at checkout, home voice assistants, photo texting, QR codes, and incentives for product registration) to promote direct notice recalls."
What this supports: the CPSC listed home voice assistants among the registration methods it intends to work on to promote direct notice. It does not say voice assistants are proven to help, and the "could lead to higher participation" sentence is the stakeholders', not the agency's. The video (line 4.3) uses the page 5 quote.
Safe phrasing: "CPSC data shows only about 6% of consumers act on a recall announced by press release, versus about 50% when owners are notified directly. The agency's own workshop report names home voice assistants as one way to get there." (Do not say "6% of recalls are fixed", and do not call the figures current: they are 2015-2016 data presented in 2017.)
Source: Amazon, "Amazon creates new page to share recalls for customers". https://www.aboutamazon.com/news/how-amazon-works/amazon-creates-new-page-to-share-recalls-for-customers
"If a recall is announced or a product safety alert is issued, Amazon customers will receive a personalized email with details about the recall, and see an alert banner on top of their 'Your orders' page."
The banner leads to the personal "Your Recalls and Product Safety Alerts" page. The feature covers items purchased in Amazon's store (that is exactly the gap: gifts, second-hand items, hand-me-downs, in-store purchases, cars, food and medicine are not covered). The page began rolling out worldwide on February 14, 2024 (launched in the U.S. in 2023).
Safe phrasing: "Amazon already protects what you buy on Amazon. Recall Guardian protects everything else in your home."
Used in docs/impact.md, which also has the safe phrasings.
- Car seat registration: Safe Kids Worldwide, "Car Seat Recalls: What Every Parent Needs to Know" (Sept 2015, Harris Poll, 562 parents): 42% return the registration card; more than 6 million car seats recalled in 2014, fewer than half repaired; NHTSA: 75% of recalled vehicles repaired. https://www.safekids.org/sites/default/files/cps_study-2015_v8-for_web.pdf
- Pre-owned children's equipment: C.S. Mott Children's Hospital National Poll on Children's Health, Vol. 43 Issue 3 (May 15 2023, 932 parents of children 0-7): 53% used pre-owned equipment; 63% find it hard to tell if it is safe; 49% very likely to look up recalls. https://www.newswise.com/pdf_docs/168364108247411_NPCH_vol43_issue3_PreOwnedChildEquip_FINAL.pdf
- Tip-overs: CPSC 2022 Tip-Over Report (news release Feb 9 2023): 592 deaths 2000-2021, 81% children, 88% of child deaths under 5; about 19,400 ED-treated injuries a year (2019-2021).
- Food allergy: CDC NCHS, NHIS 2021: 6.2% of adults, 5.8% of children. https://www.cdc.gov/nchs/pressroom/releases/20230126.html
- Alexa reach: 600 million+ Alexa devices, 97% can run Alexa+ (Daniel Rausch, Jan 12 2026). https://techcrunch.com/2026/01/12/amazon-says-97-of-its-devices-can-support-alexa
- Unfixed vehicle recalls: CARFAX, one in five vehicles (2026), via Digital Dealer; re-check the primary release before publishing.
- Recall volumes: computed by us from the CPSC Recalls API, the NHTSA bulk file and openFDA (docs/impact.md §2).