diff --git a/use-case-library-site/server/src/how-to-build-the-brain.html b/use-case-library-site/server/src/how-to-build-the-brain.html index 838cc5a..f84bf06 100755 --- a/use-case-library-site/server/src/how-to-build-the-brain.html +++ b/use-case-library-site/server/src/how-to-build-the-brain.html @@ -186,12 +186,7 @@

Your brain is what makes Runneth you -
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What if I'm not sure something is worth saving?

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Drop the files. Tell us what each one is. We'll handle the rest.

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This is the short version of what most teams upload first. For each item, attach the file and add a sentence or two about what it is so Runneth knows how to use it. Skip what you don't have. Everything routes straight into your workspace.

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Tell us where to send this

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So we route the docs into your workspace and loop your CSM in.

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Brand context

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Brand book, brand kit, voice and tone guide, positioning doc. Whatever explains who you are and how you sound.

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Competitor research and swipe files

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Competitor ad library exports, screenshots of competitor campaigns, swipe files of ads you admire, hook libraries you've built. Reference points, not blueprints.

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Persona and ICP docs

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Persona research, ICP definitions, target audience docs. The segmentation work you've already done.

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Product catalog

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SKU list, fact sheets, pricing, ingredients, claims, what's allowed in copy and what isn't.

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Past winning briefs and concepts

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The briefs and concepts that actually performed. Two or three is enough.

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Other systems you use to run creative strategy

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Tell us where the rest of your creative strategy lives, including where you store customer reviews. Runneth can connect to Notion, Google Drive, Slack, Airtable, Asana, Monday, ClickUp, Figma, Dropbox, HubSpot, Trustpilot, Yotpo, Shopify, your support tool, and most other modern systems with an API. Once connected, Runneth pulls briefs, customer reviews, assets, decisions, and project context directly. No exports needed.

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Anything else worth knowing?

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Other docs we should have: competitor research, landing page audits, paid strategy briefs, templates, call notes. Drop them here with context.

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