diff --git a/.claude/skills/report-an-issue/SKILL.md b/.claude/skills/report-an-issue/SKILL.md
index 431b80683..242a501f9 100644
--- a/.claude/skills/report-an-issue/SKILL.md
+++ b/.claude/skills/report-an-issue/SKILL.md
@@ -41,8 +41,7 @@ Then help them write the *private* report using the same evidence-gathering belo
 here — do not draft a public issue.
 
 **The one exception people trip over:** the demo and staging deployments run with
-`AUTH_MODE=dev`, which intentionally disables login and treats everyone as the seeded
-`demo@gable.com` admin. On a deployment that is *deliberately* a demo or staging sandbox
+`AUTH_MODE=dev`, which intentionally disables login and treats everyone as an admin. On a deployment that is *deliberately* a demo or staging sandbox
 that is expected and safe (the data is fake). It is only a security issue if you find it on
 a host that is meant to be real. See `SECURITY.md` § "`AUTH_MODE=dev` must never reach production".
 
diff --git a/core/internal/app/seed/demodata.go b/core/internal/app/seed/demodata.go
index 817c25967..d679cbe19 100644
--- a/core/internal/app/seed/demodata.go
+++ b/core/internal/app/seed/demodata.go
@@ -759,7 +759,7 @@ func importCustomers(ctx context.Context, db *sql.DB, yards map[string]uuid.UUID
 
 // importStaff reads demodata/staff.jsonl and upserts each row into staff
 // and user_locations (the staff-home / yard grant). The legacy seed's three
-// AI_LM demo rows (dispatcher@gable.com, yard@gable.com, admin@gable.com)
+// AI_LM demo rows (dispatcher@gablebuildingsupply.example, yard@gablebuildingsupply.example, admin@gablebuildingsupply.example)
 // and the nine multi yard personas live in the same table and are preserved.
 func importStaff(ctx context.Context, db *sql.DB, yards map[string]uuid.UUID) error {
 	scanner := bufio.NewScanner(bytes.NewReader(staffData))
diff --git a/core/internal/app/seed/demodata/catalog.jsonl b/core/internal/app/seed/demodata/catalog.jsonl
index e704cb4e1..b02a203c5 100644
--- a/core/internal/app/seed/demodata/catalog.jsonl
+++ b/core/internal/app/seed/demodata/catalog.jsonl
@@ -373,19 +373,19 @@
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+{"sku":"EL_NM121000","description":"12/2 NM-B Cable 1000'","department":"Home Center","category_slug":"electrical.electrical_wire","vendor_key":"OK_ELEC","uom_primary":"RL","alternate_uoms":[{"uom":"LF","unit_qty":1,"stock_qty":1000}],"species":"Copper","grade":"NM-B","treatment":"PVC Jacket","board_thickness_in":null,"board_width_in":null,"board_length_ft":83.33333333333333,"random_length":false,"length_in":12000.0,"width_in":0.5,"height_in":0.5,"stackable":false,"weight_lbs":80.0,"cost":92.0,"price":143.75,"contractor_price":122.19,"vip_price":107.81,"target_margin":36.0,"tax_class":"TAXABLE","image_family":"nm_cable_coil","barcode":"2000100005848","is_commodity":false,"yards_stocked":["KEL-MAIN","WK"],"inventory":{"KEL-MAIN":{"on_hand":560,"reorder_point":168,"reorder_qty":560},"WK":{"on_hand":168,"reorder_point":168,"reorder_qty":560},"LK":{"on_hand":0,"reorder_point":0,"reorder_qty":0}}}
 {"sku":"BX_BX14","description":"Outlet Box 14 cu in Plastic","department":"Home Center","category_slug":"electrical.boxes_conduit","vendor_key":"OK_ELEC","uom_primary":"EA","alternate_uoms":[],"species":"Plastic","grade":"Plastic","treatment":"Standard","board_thickness_in":null,"board_width_in":null,"board_length_ft":null,"random_length":false,"length_in":null,"width_in":null,"height_in":null,"stackable":true,"weight_lbs":0.2,"cost":1.5,"price":2.42,"contractor_price":2.06,"vip_price":1.82,"target_margin":38.0,"tax_class":"TAXABLE","image_family":"electrical_outlet_box","barcode":"2000100005855","is_commodity":false,"yards_stocked":["KEL-MAIN","WK"],"inventory":{"KEL-MAIN":{"on_hand":81,"reorder_point":24,"reorder_qty":81},"WK":{"on_hand":24,"reorder_point":24,"reorder_qty":81},"LK":{"on_hand":0,"reorder_point":0,"reorder_qty":0}}}
 {"sku":"BX_BX20","description":"Outlet Box 20 cu in Plastic","department":"Home Center","category_slug":"electrical.boxes_conduit","vendor_key":"OK_ELEC","uom_primary":"EA","alternate_uoms":[],"species":"Plastic","grade":"Plastic","treatment":"Standard","board_thickness_in":null,"board_width_in":null,"board_length_ft":null,"random_length":false,"length_in":null,"width_in":null,"height_in":null,"stackable":true,"weight_lbs":0.2,"cost":1.8,"price":2.9,"contractor_price":2.47,"vip_price":2.18,"target_margin":38.0,"tax_class":"TAXABLE","image_family":"electrical_outlet_box","barcode":"2000100005862","is_commodity":false,"yards_stocked":["KEL-MAIN","WK"],"inventory":{"KEL-MAIN":{"on_hand":81,"reorder_point":24,"reorder_qty":81},"WK":{"on_hand":24,"reorder_point":24,"reorder_qty":81},"LK":{"on_hand":0,"reorder_point":0,"reorder_qty":0}}}
 {"sku":"BX_BX4SQ","description":"4 Square Box Metal","department":"Home Center","category_slug":"electrical.boxes_conduit","vendor_key":"OK_ELEC","uom_primary":"EA","alternate_uoms":[],"species":"Metal","grade":"Metal","treatment":"Standard","board_thickness_in":null,"board_width_in":null,"board_length_ft":null,"random_length":false,"length_in":null,"width_in":null,"height_in":null,"stackable":true,"weight_lbs":0.5,"cost":2.5,"price":4.03,"contractor_price":3.43,"vip_price":3.02,"target_margin":38.0,"tax_class":"TAXABLE","image_family":"electrical_outlet_box","barcode":"2000100005869","is_commodity":false,"yards_stocked":["KEL-MAIN","WK"],"inventory":{"KEL-MAIN":{"on_hand":83,"reorder_point":24,"reorder_qty":83},"WK":{"on_hand":24,"reorder_point":24,"reorder_qty":83},"LK":{"on_hand":0,"reorder_point":0,"reorder_qty":0}}}
diff --git a/core/internal/app/seed/demodata/customers.jsonl b/core/internal/app/seed/demodata/customers.jsonl
index fac393e32..f173a6fb1 100644
--- a/core/internal/app/seed/demodata/customers.jsonl
+++ b/core/internal/app/seed/demodata/customers.jsonl
@@ -30,7 +30,7 @@
 {"account_number":"LK-0205","name":"Pemberton Polebarn Construction","email":"marc.pemberton@brand.example","phone":"250-555-0140","address_line1":"1410 Hip Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"GOLD","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":50000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["KEL-MAIN","LK"],"trade_type":"general_contractor","contacts":[{"first_name":"Marc","last_name":"Pemberton","title":"Owner","email":"marc.pemberton@brand.example","phone":"250-555-0145","role":"Owner","is_primary":true}],"job_sites":[{"name":"Hollow Addition","line1":"1930 Fascia Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Heights Shop Build","line1":"1977 Shake Pl","city":"Penticton","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"LK-0206","name":"Standish Cripple Construction","email":"theo.standish@brand.example","phone":"250-555-0141","address_line1":"1417 Shake Rd, Vernon BC","city":"Vernon","region":"BC","tier":"GOLD","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":50000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"general_contractor","contacts":[{"first_name":"Theo","last_name":"Standish","title":"Project Manager","email":"theo.standish@brand.example","phone":"250-555-0146","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Crescent Carriage","line1":"1961 Tread Pl","city":"West Kelowna","region":"BC","notes":""},{"name":"Ridge Custom Home","line1":"2008 Lath Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"LK-0207","name":"Vanderpol Dormer Construction","email":"bree.vanderpol@brand.example","phone":"250-555-0142","address_line1":"1424 Lap Rd, Lumby BC","city":"Lumby","region":"BC","tier":"GOLD","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":50000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"general_contractor","contacts":[{"first_name":"Bree","last_name":"Vanderpol","title":"Project Manager","email":"bree.vanderpol@brand.example","phone":"250-555-0147","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Heights Project","line1":"1992 Furring Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Bay Cottage","line1":"2039 Purlins Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
-{"account_number":"LK-0208","name":"Zellweger Pilaster Construction","email":"ines.zellweger@brand.example","phone":"250-555-0143","address_line1":"1431 Dado Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"GOLD","payment_terms_code":"NET45","price_level":"Contractor","credit_limit_cad":50000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"general_contractor","contacts":[{"first_name":"Ines","last_name":"Zellweger","title":"Owner","email":"ines.zellweger@brand.example","phone":"250-555-0148","role":"Owner","is_primary":true}],"job_sites":[{"name":"Ridge Studio Build","line1":"2023 Trimmer Pl","city":"Osoyoos","region":"BC","notes":""},{"name":"Bluff Laneway","line1":"2070 Cupola Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
+{"account_number":"LK-0208","name":"Wexcombe Pilaster Construction","email":"ines.wexcombe@brand.example","phone":"250-555-0143","address_line1":"1431 Dado Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"GOLD","payment_terms_code":"NET45","price_level":"Contractor","credit_limit_cad":50000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"general_contractor","contacts":[{"first_name":"Ines","last_name":"Wexcombe","title":"Owner","email":"ines.wexcombe@brand.example","phone":"250-555-0148","role":"Owner","is_primary":true}],"job_sites":[{"name":"Ridge Studio Build","line1":"2023 Trimmer Pl","city":"Osoyoos","region":"BC","notes":""},{"name":"Bluff Laneway","line1":"2070 Cupola Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0216","name":"Caldwell Framing Crew","email":"petra.caldwell@brand.example","phone":"250-555-0144","address_line1":"1438 Mitre Rd, Summerland BC","city":"Summerland","region":"BC","tier":"SILVER","payment_terms_code":"COD","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"framer","contacts":[{"first_name":"Petra","last_name":"Caldwell","title":"Foreman","email":"petra.caldwell@brand.example","phone":"250-555-0149","role":"Owner","is_primary":true}],"job_sites":[{"name":"Bay Reno","line1":"2054 Render Pl","city":"Lumby","region":"BC","notes":""},{"name":"Terrace Build","line1":"2101 Kickout Pl","city":"Osoyoos","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0217","name":"Fairweather Framing Crew","email":"wren.fairweather@brand.example","phone":"250-555-0145","address_line1":"1445 Plumbline Rd, Kelowna BC","city":"Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"2PCT10NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","LK"],"trade_type":"framer","contacts":[{"first_name":"Wren","last_name":"Fairweather","title":"Owner","email":"wren.fairweather@brand.example","phone":"250-555-0150","role":"Owner","is_primary":true}],"job_sites":[{"name":"Bluff Shop Build","line1":"2085 Formwork Pl","city":"Summerland","region":"BC","notes":""},{"name":"Mews Pavilion","line1":"2132 Aggregate Pl","city":"Lumby","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0218","name":"Iverson Framing Crew","email":"erik.iverson@brand.example","phone":"250-555-0146","address_line1":"1452 Plumbob Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"framer","contacts":[{"first_name":"Erik","last_name":"Iverson","title":"Foreman","email":"erik.iverson@brand.example","phone":"250-555-0151","role":"Owner","is_primary":true}],"job_sites":[{"name":"Terrace Custom Home","line1":"2116 Millwright Pl","city":"Summerland","region":"BC","notes":""},{"name":"Court Residence","line1":"2163 Stucco Pl","city":"Summerland","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
@@ -55,7 +55,7 @@
 {"account_number":"WK-0214","name":"Pemberton Framing and Truss","email":"mira.pemberton@brand.example","phone":"250-555-0165","address_line1":"1585 Blocking Rd, Peachland BC","city":"Peachland","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"framer","contacts":[{"first_name":"Mira","last_name":"Pemberton","title":"Owner","email":"mira.pemberton@brand.example","phone":"250-555-0170","role":"Owner","is_primary":true}],"job_sites":[{"name":"Reach Carriage","line1":"2705 Render Pl","city":"Peachland","region":"BC","notes":""},{"name":"Reach Custom Home","line1":"2752 Kickout Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"WK-0215","name":"Standish Framing and Truss","email":"tara.standish@brand.example","phone":"250-555-0166","address_line1":"1592 Strut Rd, Summerland BC","city":"Summerland","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"framer","contacts":[{"first_name":"Tara","last_name":"Standish","title":"Foreman","email":"tara.standish@brand.example","phone":"250-555-0171","role":"Owner","is_primary":true}],"job_sites":[{"name":"Common Project","line1":"2736 Formwork Pl","city":"Kelowna","region":"BC","notes":""},{"name":"Park Cottage","line1":"2783 Aggregate Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"WK-0216","name":"Vanderpol Framing and Truss","email":"ben.vanderpol@brand.example","phone":"250-555-0167","address_line1":"1599 Purlins Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET45","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"framer","contacts":[{"first_name":"Ben","last_name":"Vanderpol","title":"Owner","email":"ben.vanderpol@brand.example","phone":"250-555-0172","role":"Owner","is_primary":true}],"job_sites":[{"name":"Reach Studio Build","line1":"2767 Millwright Pl","city":"Penticton","region":"BC","notes":""},{"name":"Square Laneway","line1":"2814 Stucco Pl","city":"Kelowna","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
-{"account_number":"WK-0217","name":"Zellweger Framing and Truss","email":"ian.zellweger@brand.example","phone":"250-555-0168","address_line1":"1606 Rafter Rd, Peachland BC","city":"Peachland","region":"BC","tier":"SILVER","payment_terms_code":"COD","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"framer","contacts":[{"first_name":"Ian","last_name":"Zellweger","title":"Foreman","email":"ian.zellweger@brand.example","phone":"250-555-0173","role":"Owner","is_primary":true}],"job_sites":[{"name":"Park Reno","line1":"2798 Fascia Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Hollow Build","line1":"2845 Shake Pl","city":"Penticton","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
+{"account_number":"WK-0217","name":"Wexcombe Framing and Truss","email":"ian.wexcombe@brand.example","phone":"250-555-0168","address_line1":"1606 Rafter Rd, Peachland BC","city":"Peachland","region":"BC","tier":"SILVER","payment_terms_code":"COD","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"framer","contacts":[{"first_name":"Ian","last_name":"Wexcombe","title":"Foreman","email":"ian.wexcombe@brand.example","phone":"250-555-0173","role":"Owner","is_primary":true}],"job_sites":[{"name":"Park Reno","line1":"2798 Fascia Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Hollow Build","line1":"2845 Shake Pl","city":"Penticton","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"WK-0218","name":"Caldwell Framing and Truss","email":"paolo.caldwell@brand.example","phone":"250-555-0169","address_line1":"1613 Polebarn Rd, Summerland BC","city":"Summerland","region":"BC","tier":"SILVER","payment_terms_code":"2PCT10NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"framer","contacts":[{"first_name":"Paolo","last_name":"Caldwell","title":"Owner","email":"paolo.caldwell@brand.example","phone":"250-555-0174","role":"Owner","is_primary":true}],"job_sites":[{"name":"Square Shop Build","line1":"2829 Tread Pl","city":"West Kelowna","region":"BC","notes":""},{"name":"Crescent Pavilion","line1":"2876 Lath Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"LK-0209","name":"Wade Fairweather Framing","email":"wade.fairweather@brand.example","phone":"250-555-0170","address_line1":"1620 Trussway Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["KEL-MAIN","LK"],"trade_type":"framer","contacts":[{"first_name":"Wade","last_name":"Fairweather","title":"Foreman","email":"wade.fairweather@brand.example","phone":"250-555-0175","role":"Owner","is_primary":true}],"job_sites":[{"name":"Hollow Custom Home","line1":"2860 Furring Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Heights Residence","line1":"2907 Purlins Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"LK-0210","name":"Erin Iverson Framing","email":"erin.iverson@brand.example","phone":"250-555-0171","address_line1":"1627 Firestop Rd, Vernon BC","city":"Vernon","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"framer","contacts":[{"first_name":"Erin","last_name":"Iverson","title":"Owner","email":"erin.iverson@brand.example","phone":"250-555-0176","role":"Owner","is_primary":true}],"job_sites":[{"name":"Crescent Cottage","line1":"2891 Trimmer Pl","city":"Osoyoos","region":"BC","notes":""},{"name":"Ridge Addition","line1":"2938 Cupola Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
@@ -80,7 +80,7 @@
 {"account_number":"KEL-0244","name":"Pemberton Roofing and Sheet Metal","email":"marc.pemberton@brand.example","phone":"250-555-0190","address_line1":"1760 Weep Rd, Kelowna BC","city":"Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"roofer","contacts":[{"first_name":"Marc","last_name":"Pemberton","title":"Estimator","email":"marc.pemberton@brand.example","phone":"250-555-0195","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Knoll Project","line1":"3480 Tread Pl","city":"Oliver","region":"BC","notes":""},{"name":"Lookout Cottage","line1":"3527 Lath Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0245","name":"Standish Roofing and Sheet Metal","email":"theo.standish@brand.example","phone":"250-555-0191","address_line1":"1767 Flashing Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET45","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"roofer","contacts":[{"first_name":"Theo","last_name":"Standish","title":"Estimator","email":"theo.standish@brand.example","phone":"250-555-0196","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Trace Studio Build","line1":"3511 Furring Pl","city":"Vernon","region":"BC","notes":""},{"name":"Reach Laneway","line1":"3558 Purlins Pl","city":"Oliver","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0246","name":"Vanderpol Roofing and Sheet Metal","email":"bree.vanderpol@brand.example","phone":"250-555-0192","address_line1":"1774 Stepflash Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"SILVER","payment_terms_code":"COD","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"roofer","contacts":[{"first_name":"Bree","last_name":"Vanderpol","title":"Estimator","email":"bree.vanderpol@brand.example","phone":"250-555-0197","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Lookout Reno","line1":"3542 Trimmer Pl","city":"Peachland","region":"BC","notes":""},{"name":"Bend Build","line1":"3589 Cupola Pl","city":"Vernon","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
-{"account_number":"WK-0224","name":"Zellweger Re-Roof Specialists","email":"ines.zellweger@brand.example","phone":"250-555-0193","address_line1":"1781 Kickout Rd, Summerland BC","city":"Summerland","region":"BC","tier":"SILVER","payment_terms_code":"2PCT10NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"roofer","contacts":[{"first_name":"Ines","last_name":"Zellweger","title":"Estimator","email":"ines.zellweger@brand.example","phone":"250-555-0198","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Reach Shop Build","line1":"3573 Render Pl","city":"Peachland","region":"BC","notes":""},{"name":"Reach Pavilion","line1":"3620 Kickout Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
+{"account_number":"WK-0224","name":"Wexcombe Re-Roof Specialists","email":"ines.wexcombe@brand.example","phone":"250-555-0193","address_line1":"1781 Kickout Rd, Summerland BC","city":"Summerland","region":"BC","tier":"SILVER","payment_terms_code":"2PCT10NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"roofer","contacts":[{"first_name":"Ines","last_name":"Wexcombe","title":"Estimator","email":"ines.wexcombe@brand.example","phone":"250-555-0198","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Reach Shop Build","line1":"3573 Render Pl","city":"Peachland","region":"BC","notes":""},{"name":"Reach Pavilion","line1":"3620 Kickout Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"WK-0225","name":"Caldwell Re-Roof Specialists","email":"petra.caldwell@brand.example","phone":"250-555-0194","address_line1":"1788 Diverter Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"roofer","contacts":[{"first_name":"Petra","last_name":"Caldwell","title":"Estimator","email":"petra.caldwell@brand.example","phone":"250-555-0199","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Bend Custom Home","line1":"3604 Formwork Pl","city":"Kelowna","region":"BC","notes":""},{"name":"Common Residence","line1":"3651 Aggregate Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"WK-0226","name":"Fairweather Re-Roof Specialists","email":"wren.fairweather@brand.example","phone":"250-555-0195","address_line1":"1795 Backpan Rd, Peachland BC","city":"Peachland","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"roofer","contacts":[{"first_name":"Wren","last_name":"Fairweather","title":"Estimator","email":"wren.fairweather@brand.example","phone":"250-555-0110","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Reach Cottage","line1":"3635 Millwright Pl","city":"Penticton","region":"BC","notes":""},{"name":"Reach Addition","line1":"3682 Stucco Pl","city":"Kelowna","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0247","name":"Iverson Decks and Rail","email":"erik.iverson@brand.example","phone":"250-555-0196","address_line1":"1802 Counterflash Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"SILVER","payment_terms_code":"NET30","price_level":"Contractor","credit_limit_cad":20000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"deck_fence_builder","contacts":[{"first_name":"Erik","last_name":"Iverson","title":"Foreman","email":"erik.iverson@brand.example","phone":"250-555-0111","role":"Owner","is_primary":true}],"job_sites":[{"name":"Common Laneway","line1":"3666 Fascia Pl","city":"Lake Country","region":"BC","notes":""},{"name":"Park Carriage","line1":"3713 Shake Pl","city":"Penticton","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
@@ -105,7 +105,7 @@
 {"account_number":"KEL-0262","name":"Central Okanagan School District","email":"mira.central@brand.example","phone":"250-555-0125","address_line1":"1935 Fastener Rd, Kelowna BC","city":"Kelowna","region":"BC","tier":"PLATINUM","payment_terms_code":"NET45","price_level":"VIP Builder","credit_limit_cad":250000,"pst_exempt":true,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","LK","WK"],"trade_type":"school_district","contacts":[{"first_name":"Mira","last_name":"Central","title":"Facilities Procurement Lead","email":"mira.central@brand.example","phone":"250-555-0130","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Vista Studio Build","line1":"4255 Formwork Pl","city":"Summerland","region":"BC","notes":""},{"name":"Walk Laneway","line1":"4302 Aggregate Pl","city":"Lumby","region":"BC","notes":""},{"name":"Landing Carriage","line1":"4349 Topsoil Pl","city":"Osoyoos","region":"BC","notes":""}],"salesperson_email":"heather.m@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0263","name":"Standish Strata Services","email":"tara.standish@brand.example","phone":"250-555-0126","address_line1":"1942 Cabin Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"GOLD","payment_terms_code":"COD","price_level":"Contractor","credit_limit_cad":75000,"pst_exempt":true,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"strata","contacts":[{"first_name":"Tara","last_name":"Standish","title":"Strata Manager","email":"tara.standish@brand.example","phone":"250-555-0131","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Loft Reno","line1":"4286 Millwright Pl","city":"Summerland","region":"BC","notes":""},{"name":"Crossing Build","line1":"4333 Stucco Pl","city":"Summerland","region":"BC","notes":""},{"name":"Knoll Project","line1":"4380 Level Pl","city":"Lumby","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0264","name":"Vanderpol Strata Services","email":"ben.vanderpol@brand.example","phone":"250-555-0127","address_line1":"1949 Stave Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"GOLD","payment_terms_code":"2PCT10NET30","price_level":"Contractor","credit_limit_cad":75000,"pst_exempt":true,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"strata","contacts":[{"first_name":"Ben","last_name":"Vanderpol","title":"Strata Manager","email":"ben.vanderpol@brand.example","phone":"250-555-0132","role":"Buyer","is_primary":true}],"job_sites":[{"name":"Walk Shop Build","line1":"4317 Fascia Pl","city":"West Kelowna","region":"BC","notes":""},{"name":"Landing Pavilion","line1":"4364 Shake Pl","city":"Summerland","region":"BC","notes":""},{"name":"Trace Studio Build","line1":"4411 Plumbob Pl","city":"Summerland","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
-{"account_number":"KEL-0265","name":"Zellweger Handyman Service","email":"pm@service.example","phone":"250-555-0128","address_line1":"1956 Lathe Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":5000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"handyman","contacts":[{"first_name":"Ian","last_name":"Zellweger","title":"Owner","email":"ian.zellweger@brand.example","phone":"250-555-0133","role":"Owner","is_primary":true}],"job_sites":[{"name":"Crossing Custom Home","line1":"4348 Tread Pl","city":"Oliver","region":"BC","notes":""},{"name":"Knoll Residence","line1":"4395 Lath Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
+{"account_number":"KEL-0265","name":"Wexcombe Handyman Service","email":"pm@service.example","phone":"250-555-0128","address_line1":"1956 Lathe Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":5000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"handyman","contacts":[{"first_name":"Ian","last_name":"Wexcombe","title":"Owner","email":"ian.wexcombe@brand.example","phone":"250-555-0133","role":"Owner","is_primary":true}],"job_sites":[{"name":"Crossing Custom Home","line1":"4348 Tread Pl","city":"Oliver","region":"BC","notes":""},{"name":"Knoll Residence","line1":"4395 Lath Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0266","name":"Caldwell Handyman Service","email":"pm@service.example","phone":"250-555-0129","address_line1":"1963 Stucco Rd, Summerland BC","city":"Summerland","region":"BC","tier":"RETAIL","payment_terms_code":"DUE_ON_RECEIPT","price_level":"Retail","credit_limit_cad":5000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"handyman","contacts":[{"first_name":"Paolo","last_name":"Caldwell","title":"Owner","email":"paolo.caldwell@brand.example","phone":"250-555-0134","role":"Owner","is_primary":true}],"job_sites":[{"name":"Landing Cottage","line1":"4379 Furring Pl","city":"Vernon","region":"BC","notes":""},{"name":"Trace Addition","line1":"4426 Purlins Pl","city":"Oliver","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0267","name":"Fairweather Handyman Service","email":"pm@service.example","phone":"250-555-0130","address_line1":"1970 Batten Rd, Kelowna BC","city":"Kelowna","region":"BC","tier":"RETAIL","payment_terms_code":"NET30","price_level":"Retail","credit_limit_cad":5000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"handyman","contacts":[{"first_name":"Wade","last_name":"Fairweather","title":"Owner","email":"wade.fairweather@brand.example","phone":"250-555-0135","role":"Owner","is_primary":true}],"job_sites":[{"name":"Knoll Laneway","line1":"4410 Trimmer Pl","city":"Peachland","region":"BC","notes":""},{"name":"Lookout Carriage","line1":"4457 Cupola Pl","city":"Vernon","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"KEL-0268","name":"Iverson Handyman Service","email":"pm@service.example","phone":"250-555-0131","address_line1":"1977 Sheathing Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"RETAIL","payment_terms_code":"CASH","price_level":"Retail","credit_limit_cad":5000,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN","WK"],"trade_type":"handyman","contacts":[{"first_name":"Erin","last_name":"Iverson","title":"Owner","email":"erin.iverson@brand.example","phone":"250-555-0136","role":"Owner","is_primary":true}],"job_sites":[{"name":"Trace Build","line1":"4441 Render Pl","city":"Peachland","region":"BC","notes":""},{"name":"Reach Project","line1":"4488 Kickout Pl","city":"Peachland","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
@@ -130,7 +130,7 @@
 {"account_number":"RET-0010","name":"Fern Pemberton","email":"marc.fern@brand.example","phone":"250-555-0150","address_line1":"2110 Tread Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"NET30","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Marc","last_name":"Fern","title":"Owner","email":"marc.fern@brand.example","phone":"250-555-0155","role":"Owner","is_primary":true}],"job_sites":[{"name":"Crest Reno","line1":"5030 Furring Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0011","name":"Gina Standish","email":"theo.gina@brand.example","phone":"250-555-0151","address_line1":"2117 Riser Rd, Lumby BC","city":"Lumby","region":"BC","tier":"RETAIL","payment_terms_code":"CASH","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"homeowner","contacts":[{"first_name":"Theo","last_name":"Gina","title":"Owner","email":"theo.gina@brand.example","phone":"250-555-0156","role":"Owner","is_primary":true}],"job_sites":[{"name":"Spur Shop Build","line1":"5061 Trimmer Pl","city":"Osoyoos","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0012","name":"Hana Vanderpol","email":"bree.hana@brand.example","phone":"250-555-0152","address_line1":"2124 Stringer Rd, Lake Country BC","city":"Lake Country","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"homeowner","contacts":[{"first_name":"Bree","last_name":"Hana","title":"Owner","email":"bree.hana@brand.example","phone":"250-555-0157","role":"Owner","is_primary":true}],"job_sites":[{"name":"Meadows Custom Home","line1":"5092 Render Pl","city":"Lumby","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
-{"account_number":"RET-0013","name":"Ines Zellweger","email":"ines.ines@brand.example","phone":"250-555-0153","address_line1":"2131 Joister Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"DUE_ON_RECEIPT","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Ines","last_name":"Ines","title":"Owner","email":"ines.ines@brand.example","phone":"250-555-0158","role":"Owner","is_primary":true}],"job_sites":[{"name":"Pointe Cottage","line1":"5123 Formwork Pl","city":"Summerland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
+{"account_number":"RET-0013","name":"Ines Wexcombe","email":"ines.ines@brand.example","phone":"250-555-0153","address_line1":"2131 Joister Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"DUE_ON_RECEIPT","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Ines","last_name":"Ines","title":"Owner","email":"ines.ines@brand.example","phone":"250-555-0158","role":"Owner","is_primary":true}],"job_sites":[{"name":"Pointe Cottage","line1":"5123 Formwork Pl","city":"Summerland","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0014","name":"Jana Caldwell","email":"petra.jana@brand.example","phone":"250-555-0154","address_line1":"2138 Plaster Rd, Lumby BC","city":"Lumby","region":"BC","tier":"RETAIL","payment_terms_code":"NET30","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"homeowner","contacts":[{"first_name":"Petra","last_name":"Jana","title":"Owner","email":"petra.jana@brand.example","phone":"250-555-0159","role":"Owner","is_primary":true}],"job_sites":[{"name":"Shores Laneway","line1":"5154 Millwright Pl","city":"Summerland","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0015","name":"Kira Fairweather","email":"wren.kira@brand.example","phone":"250-555-0155","address_line1":"2145 Lath Rd, Kelowna BC","city":"Kelowna","region":"BC","tier":"RETAIL","payment_terms_code":"CASH","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"homeowner","contacts":[{"first_name":"Wren","last_name":"Kira","title":"Owner","email":"wren.kira@brand.example","phone":"250-555-0160","role":"Owner","is_primary":true}],"job_sites":[{"name":"Vista Build","line1":"5185 Fascia Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0016","name":"Lena Iverson","email":"erik.lena@brand.example","phone":"250-555-0156","address_line1":"2152 Quoin Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Erik","last_name":"Lena","title":"Owner","email":"erik.lena@brand.example","phone":"250-555-0161","role":"Owner","is_primary":true}],"job_sites":[{"name":"Loft Pavilion","line1":"5216 Tread Pl","city":"Oliver","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
@@ -155,6 +155,6 @@
 {"account_number":"RET-0035","name":"Finn Pemberton","email":"mira.finn@brand.example","phone":"250-555-0175","address_line1":"2285 Cripple Rd, Lumby BC","city":"Lumby","region":"BC","tier":"RETAIL","payment_terms_code":"CASH","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"homeowner","contacts":[{"first_name":"Mira","last_name":"Finn","title":"Owner","email":"mira.finn@brand.example","phone":"250-555-0180","role":"Owner","is_primary":true}],"job_sites":[{"name":"Bluff Shop Build","line1":"5805 Millwright Pl","city":"Penticton","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0036","name":"Gareth Standish","email":"tara.gareth@brand.example","phone":"250-555-0176","address_line1":"2292 Trimmer Rd, West Kelowna BC","city":"West Kelowna","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"homeowner","contacts":[{"first_name":"Tara","last_name":"Gareth","title":"Owner","email":"tara.gareth@brand.example","phone":"250-555-0181","role":"Owner","is_primary":true}],"job_sites":[{"name":"Terrace Custom Home","line1":"5836 Fascia Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0037","name":"Hank Vanderpol","email":"ben.hank@brand.example","phone":"250-555-0177","address_line1":"2299 Kingpost Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"DUE_ON_RECEIPT","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Ben","last_name":"Hank","title":"Owner","email":"ben.hank@brand.example","phone":"250-555-0182","role":"Owner","is_primary":true}],"job_sites":[{"name":"Mews Cottage","line1":"5867 Tread Pl","city":"West Kelowna","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
-{"account_number":"RET-0038","name":"Ian Zellweger","email":"ian.ian@brand.example","phone":"250-555-0178","address_line1":"2306 Hipjack Rd, Lumby BC","city":"Lumby","region":"BC","tier":"RETAIL","payment_terms_code":"NET30","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"homeowner","contacts":[{"first_name":"Ian","last_name":"Ian","title":"Owner","email":"ian.ian@brand.example","phone":"250-555-0183","role":"Owner","is_primary":true}],"job_sites":[{"name":"Court Laneway","line1":"5898 Furring Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
+{"account_number":"RET-0038","name":"Ian Wexcombe","email":"ian.ian@brand.example","phone":"250-555-0178","address_line1":"2306 Hipjack Rd, Lumby BC","city":"Lumby","region":"BC","tier":"RETAIL","payment_terms_code":"NET30","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"LK","yards_trades_at":["LK"],"trade_type":"homeowner","contacts":[{"first_name":"Ian","last_name":"Ian","title":"Owner","email":"ian.ian@brand.example","phone":"250-555-0183","role":"Owner","is_primary":true}],"job_sites":[{"name":"Court Laneway","line1":"5898 Furring Pl","city":"Lake Country","region":"BC","notes":""}],"salesperson_email":"lucas.p@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0039","name":"Joel Caldwell","email":"paolo.joel@brand.example","phone":"250-555-0179","address_line1":"2313 Valleyjack Rd, Summerland BC","city":"Summerland","region":"BC","tier":"RETAIL","payment_terms_code":"CASH","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"KEL-MAIN","yards_trades_at":["KEL-MAIN"],"trade_type":"homeowner","contacts":[{"first_name":"Paolo","last_name":"Joel","title":"Owner","email":"paolo.joel@brand.example","phone":"250-555-0184","role":"Owner","is_primary":true}],"job_sites":[{"name":"Glen Build","line1":"5929 Trimmer Pl","city":"Osoyoos","region":"BC","notes":""}],"salesperson_email":"ethan.g@gablebuildingsupply.example","active":true}
 {"account_number":"RET-0040","name":"Kale Fairweather","email":"wade.kale@brand.example","phone":"250-555-0180","address_line1":"2320 Dormer Rd, Peachland BC","city":"Peachland","region":"BC","tier":"RETAIL","payment_terms_code":"COD","price_level":"Retail","credit_limit_cad":0,"pst_exempt":false,"home_yard":"WK","yards_trades_at":["WK"],"trade_type":"homeowner","contacts":[{"first_name":"Wade","last_name":"Kale","title":"Owner","email":"wade.kale@brand.example","phone":"250-555-0185","role":"Owner","is_primary":true}],"job_sites":[{"name":"Crest Pavilion","line1":"5960 Render Pl","city":"Lumby","region":"BC","notes":""}],"salesperson_email":"cameron.f@gablebuildingsupply.example","active":true}
diff --git a/core/internal/app/seed/demodata/staff.jsonl b/core/internal/app/seed/demodata/staff.jsonl
index 0c4d8c677..7bd24f85e 100644
--- a/core/internal/app/seed/demodata/staff.jsonl
+++ b/core/internal/app/seed/demodata/staff.jsonl
@@ -12,13 +12,13 @@
 {"email":"buyer.hardware.paint@brand.example","full_name":"Joel Aldridge","staff_no":"STF-015","role":"buyer_hardware_paint","home_yard":"WK","active":true}
 {"email":"buyer.millwork.doors@brand.example","full_name":"Rhea Jamison","staff_no":"STF-016","role":"buyer_millwork_doors","home_yard":"WK","active":true}
 {"email":"buyer.seasonal.lawn@brand.example","full_name":"Theo Caldwell","staff_no":"STF-017","role":"buyer_seasonal_lawn","home_yard":"LK","active":true}
-{"email":"home.center.associate.kel.1@brand.example","full_name":"Una Zellweger","staff_no":"STF-018","role":"home_center_associate","home_yard":"KEL-MAIN","active":true}
+{"email":"home.center.associate.kel.1@brand.example","full_name":"Una Wexcombe","staff_no":"STF-018","role":"home_center_associate","home_yard":"KEL-MAIN","active":true}
 {"email":"home.center.associate.kel.2@brand.example","full_name":"Yara Yardley","staff_no":"STF-019","role":"home_center_associate","home_yard":"KEL-MAIN","active":true}
 {"email":"home.center.associate.kel.3@brand.example","full_name":"Quinn Gardiner","staff_no":"STF-020","role":"home_center_associate","home_yard":"KEL-MAIN","active":true}
-{"email":"home.center.associate.wk.1@brand.example","full_name":"Vince Nordstrom","staff_no":"STF-021","role":"home_center_associate","home_yard":"WK","active":true}
+{"email":"home.center.associate.wk.1@brand.example","full_name":"Vince Ashgrove","staff_no":"STF-021","role":"home_center_associate","home_yard":"WK","active":true}
 {"email":"home.center.associate.wk.2@brand.example","full_name":"Olga Fairweather","staff_no":"STF-022","role":"home_center_associate","home_yard":"WK","active":true}
 {"email":"home.center.associate.lk.1@brand.example","full_name":"Kira Bergstrom","staff_no":"STF-023","role":"home_center_associate","home_yard":"LK","active":true}
-{"email":"cashier.kel.1@brand.example","full_name":"Tara Kellogg","staff_no":"STF-024","role":"cashier","home_yard":"KEL-MAIN","active":true}
+{"email":"cashier.kel.1@brand.example","full_name":"Tara Penhallow","staff_no":"STF-024","role":"cashier","home_yard":"KEL-MAIN","active":true}
 {"email":"cashier.kel.2@brand.example","full_name":"Mira Vanderpol","staff_no":"STF-025","role":"cashier","home_yard":"KEL-MAIN","active":true}
 {"email":"cashier.wk.1@brand.example","full_name":"Finn Underhill","staff_no":"STF-026","role":"cashier","home_yard":"WK","active":true}
 {"email":"cashier.lk.1@brand.example","full_name":"Avril MacNaught","staff_no":"STF-027","role":"cashier","home_yard":"LK","active":true}
diff --git a/core/internal/app/seed/demodata/vendor_keys.json b/core/internal/app/seed/demodata/vendor_keys.json
index 9dfd76b14..8402fe3a5 100644
--- a/core/internal/app/seed/demodata/vendor_keys.json
+++ b/core/internal/app/seed/demodata/vendor_keys.json
@@ -157,8 +157,8 @@
       "notes": "Invented connector brand. Joist hangers, hurricane ties, hold downs."
     },
     {
-      "key": "CEMTRIM_OK",
-      "name": "Okanagan Cemtrim Ltd",
+      "key": "FIBRETRIM_OK",
+      "name": "Okanagan Fibre Trim Ltd",
       "category": "Fibre cement siding and trim",
       "payment_terms": "Net 30",
       "average_lead_time_days": 10,
diff --git a/core/internal/app/seed/demodata_test.go b/core/internal/app/seed/demodata_test.go
index 31caeb7b9..84f1f27ed 100644
--- a/core/internal/app/seed/demodata_test.go
+++ b/core/internal/app/seed/demodata_test.go
@@ -83,12 +83,50 @@ func TestDemoImportRequested(t *testing.T) {
 	}
 }
 
+// bannedSeedWords are real brands and a real domain the seeds and the import
+// never carry: a product is named for what it is, and a demo address ends in
+// a reserved ".example" domain.
+var bannedSeedWords = []string{
+	"simpson", "strong-tie", "hardie", "cemtrim", "channellock", "romex",
+	"dryline", "firecode", "brownwood", "turtle", "gable.com",
+	"nordstrom", "kellogg", "zellweger",
+	"simp-", "ice & water shield", "speed square",
+}
+
+// TestSeedDataHoldsNoBrandWord reads the embedded import and fails on any
+// banned word, so the check needs no database.
+func TestSeedDataHoldsNoBrandWord(t *testing.T) {
+	for name, data := range map[string][]byte{
+		"catalog":    catalogData,
+		"customers":  customersData,
+		"staff":      staffData,
+		"vendors":    vendorsData,
+		"vendorkeys": vendorKeysData,
+	} {
+		lower := strings.ToLower(string(data))
+		for _, word := range bannedSeedWords {
+			if strings.Contains(lower, word) {
+				t.Errorf("%s import holds %q", name, word)
+			}
+		}
+	}
+}
+
 func TestDemoImport(t *testing.T) {
 	if testing.Short() {
 		t.Skip("seeds a scratch database of its own; skipped under -short")
 	}
 	db, dbURL := demoImportDB(t)
 	runCommand(t, dbURL, "./cmd/migrate")
+	// Migrations 080 and 118 together: a migrated database, before any seed
+	// run, holds no row on the real domain.
+	var onRealDomain int
+	if err := db.QueryRow(`SELECT COUNT(*) FROM staff WHERE email ILIKE '%@gable.com'`).Scan(&onRealDomain); err != nil {
+		t.Fatalf("count staff on the real domain: %v", err)
+	}
+	if onRealDomain != 0 {
+		t.Errorf("a migrated database holds %d staff rows on @gable.com", onRealDomain)
+	}
 	// The tenant takes a currency other than the documents' column default
 	// (USD), so a history document that fell back to the default would show.
 	res, err := db.Exec(`UPDATE system_settings SET value = 'CAD' WHERE key IN ('currency.default', 'currency.enabled')`)
@@ -161,7 +199,6 @@ func TestDemoImport(t *testing.T) {
 			  AND sku NOT LIKE 'SCR-%'
 			  AND sku NOT LIKE 'HANGER-%'
 			  AND sku NOT LIKE 'TIE-%'
-			  AND sku NOT LIKE 'SIMP-%'
 			  AND sku NOT LIKE 'RF-%'
 			  AND sku NOT LIKE 'INS-%'
 			  AND sku NOT LIKE 'DR-%'
@@ -213,6 +250,29 @@ func TestDemoImport(t *testing.T) {
 		}
 	})
 
+	t.Run("no row carries a brand word or the real domain", func(t *testing.T) {
+		for _, c := range []struct{ table, column string }{
+			{"products", "sku"},
+			{"products", "description"},
+			{"products", "vendor"},
+			{"products", "category"},
+			{"vendors", "name"},
+			{"staff", "email"},
+			{"staff", "full_name"},
+		} {
+			for _, word := range bannedSeedWords {
+				var n int
+				q := fmt.Sprintf(`SELECT COUNT(*) FROM %s WHERE %s ILIKE $1`, c.table, c.column)
+				if err := db.QueryRow(q, "%"+word+"%").Scan(&n); err != nil {
+					t.Fatalf("%s.%s: %v", c.table, c.column, err)
+				}
+				if n > 0 {
+					t.Errorf("%s.%s: %d rows hold %q", c.table, c.column, n, word)
+				}
+			}
+		}
+	})
+
 	t.Run("revenue trends across many days at each yard", func(t *testing.T) {
 		var days int
 		if err := db.QueryRow(`
diff --git a/core/internal/app/seed/dispatch_day.go b/core/internal/app/seed/dispatch_day.go
index a38d9164f..f9a63d10d 100644
--- a/core/internal/app/seed/dispatch_day.go
+++ b/core/internal/app/seed/dispatch_day.go
@@ -144,7 +144,7 @@ var productGeometry = []geometry{
 	noGeometry("HANGER-28"),
 	noGeometry("HANGER-210"),
 	noGeometry("TIE-H1"),
-	noGeometry("SIMP-LUS28"),
+	noGeometry("HANGER-28FM"),
 
 	// --- Insulation: compressed bags ---
 	dims("INS-R13-15", 48, 16, 20, true),
diff --git a/core/internal/app/seed/product_pictures.go b/core/internal/app/seed/product_pictures.go
index 1eb85acec..08a4201e7 100644
--- a/core/internal/app/seed/product_pictures.go
+++ b/core/internal/app/seed/product_pictures.go
@@ -45,7 +45,7 @@ var baseProductFamilies = map[string]string{
 	"NAIL-16D-50": "common_nail_box", "NAIL-10D-50": "common_nail_box", "RF-NAIL-125": "galvanized_nail_box",
 	"SCR-DECK-3-5": "deck_screw_box",
 	"HANGER-26":    "joist_hanger", "HANGER-28": "joist_hanger", "HANGER-210": "joist_hanger",
-	"SIMP-LUS28": "joist_hanger", "TIE-H1": "framing_connector",
+	"HANGER-28FM": "joist_hanger", "TIE-H1": "framing_connector",
 	// roofing
 	"RF-ARCH-30": "asphalt_shingle_bundle", "RF-SH-BLK": "asphalt_shingle_bundle",
 	"RF-SH-WW": "asphalt_shingle_bundle", "RF-START": "asphalt_shingle_bundle",
diff --git a/core/internal/app/seed/product_pictures_test.go b/core/internal/app/seed/product_pictures_test.go
index 0722fde86..910f3e82f 100644
--- a/core/internal/app/seed/product_pictures_test.go
+++ b/core/internal/app/seed/product_pictures_test.go
@@ -8,6 +8,8 @@ import (
 	"encoding/json"
 	"os"
 	"path/filepath"
+	"regexp"
+	"strings"
 	"testing"
 )
 
@@ -39,3 +41,47 @@ func TestEveryPicturePathHasAnIllustration(t *testing.T) {
 		}
 	}
 }
+
+// RULE: the base seed's picture map keys only SKUs the base seed writes, and
+// no key holds a brand word, so a renamed product keeps its picture.
+func TestBasePictureKeysAreSeededSKUs(t *testing.T) {
+	src, err := os.ReadFile("seed.go")
+	if err != nil {
+		t.Fatal(err)
+	}
+	for sku := range baseProductFamilies {
+		if !strings.Contains(string(src), `"`+sku+`"`) {
+			t.Errorf("picture key %q is not a SKU the base seed writes", sku)
+		}
+		for _, word := range bannedSeedWords {
+			if strings.Contains(strings.ToLower(sku), word) {
+				t.Errorf("picture key %q holds %q", sku, word)
+			}
+		}
+	}
+}
+
+// RULE: no illustration's title or text names a maker's mark.
+func TestIllustrationsNameNoBrand(t *testing.T) {
+	dir := filepath.Join("..", "..", "..", "..", "web", "apps", "desk", "public", "catalog-illustrations")
+	files, err := filepath.Glob(filepath.Join(dir, "*.svg"))
+	if err != nil || len(files) == 0 {
+		t.Fatalf("no illustrations found: %v", err)
+	}
+	decora := regexp.MustCompile(`\bdecora\b`)
+	for _, f := range files {
+		raw, err := os.ReadFile(f)
+		if err != nil {
+			t.Fatal(err)
+		}
+		lower := strings.ToLower(string(raw)) + " " + strings.ToLower(filepath.Base(f))
+		for _, word := range bannedSeedWords {
+			if strings.Contains(lower, word) {
+				t.Errorf("%s holds %q", filepath.Base(f), word)
+			}
+		}
+		if decora.MatchString(lower) {
+			t.Errorf("%s holds the mark Decora", filepath.Base(f))
+		}
+	}
+}
diff --git a/core/internal/app/seed/seed.go b/core/internal/app/seed/seed.go
index c1616966e..aa55d8178 100644
--- a/core/internal/app/seed/seed.go
+++ b/core/internal/app/seed/seed.go
@@ -470,7 +470,7 @@ func Run() {
 		{"3/4 OSB T&G 4x8", "OSB-34-TG", "PCS", "Gable Building Supply", "Sheet Goods", 22.00, 34.00, 65.0, 100, 250},
 		{"7/16 OSB 4x8", "OSB-12", "PCS", "Gable Building Supply", "Sheet Goods", 12.00, 19.50, 44.0, 120, 300},
 		{"1/2 Drywall Regular 4x8", "DW-12-REG", "PCS", "Gable Building Supply", "Sheet Goods", 11.00, 16.00, 57.0, 100, 250},
-		{"5/8 Drywall Firecode 4x8", "DW-58-FC", "PCS", "Gable Building Supply", "Sheet Goods", 14.00, 21.00, 70.0, 60, 150},
+		{"5/8 Drywall Type X 4x8", "DW-58-FC", "PCS", "Gable Building Supply", "Sheet Goods", 14.00, 21.00, 70.0, 60, 150},
 		{"3-1/4\" Common Nails (25kg)", "NAIL-16D-50", "BOX", "Mountain Fastener Supply", "Hardware", 45.00, 65.00, 50.0, 20, 50},
 		{"3\" Common Nails (25kg)", "NAIL-10D-50", "BOX", "Mountain Fastener Supply", "Hardware", 45.00, 65.00, 50.0, 20, 50},
 		{"3\" Deck Screws (2.5kg)", "SCR-DECK-3-5", "BOX", "Mountain Fastener Supply", "Hardware", 18.00, 29.99, 5.0, 40, 100},
@@ -478,19 +478,19 @@ func Run() {
 		{"Joist Hanger 2x8", "HANGER-28", "PCS", "Okanagan Hardware Distribution", "Hardware", 0.95, 1.65, 0.6, 150, 400},
 		{"Joist Hanger 2x10", "HANGER-210", "PCS", "Okanagan Hardware Distribution", "Hardware", 1.10, 1.85, 0.7, 100, 300},
 		{"Hurricane Tie H1", "TIE-H1", "PCS", "Okanagan Hardware Distribution", "Hardware", 0.65, 1.15, 0.3, 200, 500},
-		{"Simpson Strong-Tie LUS28", "SIMP-LUS28", "PCS", "Okanagan Hardware Distribution", "Hardware", 0.90, 1.50, 0.4, 150, 400},
+		{"Face Mount Joist Hanger 2x8", "HANGER-28FM", "PCS", "Okanagan Hardware Distribution", "Hardware", 0.90, 1.50, 0.4, 150, 400},
 		{"Architectural Shingles 30yr", "RF-ARCH-30", "BUNDLE", "BC Roofing Wholesale", "Roofing", 28.00, 42.00, 70.0, 50, 100},
 		{"Architectural Shingles (Black)", "RF-SH-BLK", "BUNDLE", "BC Roofing Wholesale", "Roofing", 28.00, 42.00, 70.0, 50, 100},
 		{"Architectural Shingles (Weathered Wood)", "RF-SH-WW", "BUNDLE", "BC Roofing Wholesale", "Roofing", 28.00, 42.00, 70.0, 50, 100},
 		{"Roofing Felt #15", "RF-FELT-15", "RL", "BC Roofing Wholesale", "Roofing", 15.00, 22.50, 15.0, 30, 80},
-		{"Ice & Water Shield 65'", "RF-ICE-65", "RL", "BC Roofing Wholesale", "Roofing", 65.00, 98.00, 36.0, 20, 50},
+		{"Ice and Water Barrier 65'", "RF-ICE-65", "RL", "BC Roofing Wholesale", "Roofing", 65.00, 98.00, 36.0, 20, 50},
 		{"Roof Edge Drip 10'", "RF-DRIP-10", "PCS", "BC Roofing Wholesale", "Roofing", 4.50, 7.50, 2.0, 60, 150},
 		{"Ridge Vent 4'", "RF-RIDGE-4", "PCS", "BC Roofing Wholesale", "Roofing", 8.00, 13.50, 3.0, 40, 80},
 		{"Starter Strip", "RF-START", "PCS", "BC Roofing Wholesale", "Roofing", 6.00, 10.00, 2.5, 40, 80},
 		{"1.25\" Roofing Nails 2.5kg", "RF-NAIL-125", "BOX", "BC Roofing Wholesale", "Roofing", 12.00, 19.00, 5.0, 30, 60},
 		{"Step Flashing", "RF-FLASH-STEP", "PCS", "BC Roofing Wholesale", "Roofing", 2.50, 4.50, 0.5, 60, 120},
 		{"Pipe Boot Flashing", "RF-FLASH-PIPE", "PCS", "BC Roofing Wholesale", "Roofing", 8.00, 14.00, 1.5, 20, 40},
-		{"Ice & Water Shield", "RF-ICE-WTR", "RL", "BC Roofing Wholesale", "Roofing", 65.00, 98.00, 36.0, 20, 50},
+		{"Ice and Water Barrier", "RF-ICE-WTR", "RL", "BC Roofing Wholesale", "Roofing", 65.00, 98.00, 36.0, 20, 50},
 		{"Roof Edge Drip 10'", "RF-EDGE-WHT", "PCS", "BC Roofing Wholesale", "Roofing", 4.50, 7.50, 2.0, 60, 150},
 		{"R-14 Fiberglass Batts 15x93", "INS-R13-15", "BAG", "Cariboo Insulation Ltd", "Insulation", 45.00, 68.00, 32.0, 30, 60},
 		{"R-20 Fiberglass Batts 15x93", "INS-R19-15", "BAG", "Cariboo Insulation Ltd", "Insulation", 55.00, 82.00, 42.0, 25, 50},
@@ -506,15 +506,15 @@ func Run() {
 		{"Flashing J 6 X 6 X 10", "CORN2006", "EA", "Gable Building Supply", "Cornice", 15.50, 23.25, 3.0, 20, 50},
 		{"Flashing Z Bar 3/4 X 10'", "CORN2009", "EA", "Gable Building Supply", "Cornice", 3.50, 5.25, 1.5, 30, 60},
 		{"Silicone Clear Caulk", "CORNCLEAR", "EA", "Okanagan Hardware Distribution", "Cornice", 5.75, 8.65, 0.8, 40, 80},
-		{"Cemtrim Textured 7/16 X 4 X 12", "CORNCTRM412+", "EA", "Gable Building Supply", "Cornice", 7.54, 11.31, 12.0, 50, 120},
-		{"Cemtrim Textured 7/16 X 6 X 12", "CORNCTRMG12+", "EA", "Gable Building Supply", "Cornice", 11.94, 17.91, 18.0, 30, 80},
+		{"Composite Trim Textured 7/16 X 4 X 12", "CORNCTRM412+", "EA", "Gable Building Supply", "Cornice", 7.54, 11.31, 12.0, 50, 120},
+		{"Composite Trim Textured 7/16 X 6 X 12", "CORNCTRMG12+", "EA", "Gable Building Supply", "Cornice", 11.94, 17.91, 18.0, 30, 80},
 		{"Vinyl H Mold 1/4 X 12'", "CORNHMOLD14", "EA", "Gable Building Supply", "Cornice", 4.00, 6.00, 1.0, 30, 60},
 		{"Poly Black 18 X 300", "CORNPOLY18", "RL", "Okanagan Hardware Distribution", "Cornice", 23.12, 34.68, 25.0, 10, 25},
-		{"Solid Soffit Hardie Textured 1/4 X 12 X 12", "CORNSFT1212", "EA", "Gable Building Supply", "Cornice", 15.25, 22.88, 20.0, 30, 60},
-		{"Solid Soffit Hardie Textured 1/4 X 16 X 12", "CORNSFT1612", "EA", "Gable Building Supply", "Cornice", 20.45, 30.68, 28.0, 20, 50},
-		{"Vented Soffit Hardie Textured 1/4 X 16 X 12", "CORNSFT1612V", "EA", "Gable Building Supply", "Cornice", 26.15, 39.23, 30.0, 25, 60},
-		{"Vented Soffit Hardie Textured 1/4 X 24 X 8", "CORNSFT2408V", "EA", "Gable Building Supply", "Cornice", 17.50, 26.25, 22.0, 20, 50},
-		{"Sheathing 1/8 X 4 X 9 (Green) NSP DRYLine TSX", "CORNSHTGR49", "EA", "Gable Building Supply", "Cornice", 9.36, 14.04, 24.0, 40, 100},
+		{"Solid Soffit Fibre Cement Textured 1/4 X 12 X 12", "CORNSFT1212", "EA", "Gable Building Supply", "Cornice", 15.25, 22.88, 20.0, 30, 60},
+		{"Solid Soffit Fibre Cement Textured 1/4 X 16 X 12", "CORNSFT1612", "EA", "Gable Building Supply", "Cornice", 20.45, 30.68, 28.0, 20, 50},
+		{"Vented Soffit Fibre Cement Textured 1/4 X 16 X 12", "CORNSFT1612V", "EA", "Gable Building Supply", "Cornice", 26.15, 39.23, 30.0, 25, 60},
+		{"Vented Soffit Fibre Cement Textured 1/4 X 24 X 8", "CORNSFT2408V", "EA", "Gable Building Supply", "Cornice", 17.50, 26.25, 22.0, 20, 50},
+		{"Sheathing 1/8 X 4 X 9 (Green) NSP Weather Barrier", "CORNSHTGR49", "EA", "Gable Building Supply", "Cornice", 9.36, 14.04, 24.0, 40, 100},
 		{"Window Tape 6\" (100')", "CORNTAPE", "RL", "Okanagan Hardware Distribution", "Cornice", 22.00, 33.00, 3.0, 15, 30},
 
 		// Random-length / economy grade
@@ -1087,7 +1087,7 @@ func Run() {
 				var podURL, podSigner *string
 				var podTS *time.Time
 				if dStatus == "DELIVERED" {
-					u := "https://storage.gable.com/pod/" + uuid.New().String() + ".jpg"
+					u := "https://storage.gablebuildingsupply.example/pod/" + uuid.New().String() + ".jpg"
 					n := "Site Foreman"
 					t := sDate.Add(time.Duration(8+rand.Intn(6)) * time.Hour)
 					podURL = &u
diff --git a/core/internal/characterization/testdata/goldens/dashboard.json b/core/internal/characterization/testdata/goldens/dashboard.json
index b88dfd036..3471cd3c6 100644
--- a/core/internal/characterization/testdata/goldens/dashboard.json
+++ b/core/internal/characterization/testdata/goldens/dashboard.json
@@ -30,7 +30,7 @@
           "alert_type": "LOW_STOCK",
           "current_qty": 12,
           "location_id": "<id-2>",
-          "name": "Sheathing 1/8 X 4 X 9 (Green) NSP DRYLine TSX",
+          "name": "Sheathing 1/8 X 4 X 9 (Green) NSP Weather Barrier",
           "product_id": "<id-4>",
           "reorder_qty": 40,
           "sku": "CORNSHTGR49"
@@ -39,10 +39,10 @@
           "alert_type": "LOW_STOCK",
           "current_qty": 12,
           "location_id": "<id-2>",
-          "name": "Simpson Strong-Tie LUS28",
+          "name": "Face Mount Joist Hanger 2x8",
           "product_id": "<id-5>",
           "reorder_qty": 150,
-          "sku": "SIMP-LUS28"
+          "sku": "HANGER-28FM"
         },
         {
           "alert_type": "LOW_STOCK",
@@ -75,7 +75,7 @@
           "alert_type": "LOW_STOCK",
           "current_qty": 17,
           "location_id": "<id-2>",
-          "name": "Vented Soffit Hardie Textured 1/4 X 24 X 8",
+          "name": "Vented Soffit Fibre Cement Textured 1/4 X 24 X 8",
           "product_id": "<id-9>",
           "reorder_qty": 20,
           "sku": "CORNSFT2408V"
@@ -93,7 +93,7 @@
           "alert_type": "LOW_STOCK",
           "current_qty": 17,
           "location_id": "<id-2>",
-          "name": "Ice & Water Shield 65'",
+          "name": "Ice and Water Barrier 65'",
           "product_id": "<id-11>",
           "reorder_qty": 20,
           "sku": "RF-ICE-65"
diff --git a/core/internal/characterization/testdata/goldens/portal_quotes.json b/core/internal/characterization/testdata/goldens/portal_quotes.json
index 38a863fa4..e54b457d0 100644
--- a/core/internal/characterization/testdata/goldens/portal_quotes.json
+++ b/core/internal/characterization/testdata/goldens/portal_quotes.json
@@ -697,7 +697,7 @@
           "lines": [
             {
               "customer_note": "",
-              "description": "5/8 Drywall Firecode 4x8",
+              "description": "5/8 Drywall Type X 4x8",
               "id": "<id-37>",
               "is_special_order": false,
               "line_total": 819,
@@ -847,7 +847,7 @@
             },
             {
               "customer_note": "",
-              "description": "Vented Soffit Hardie Textured 1/4 X 24 X 8",
+              "description": "Vented Soffit Fibre Cement Textured 1/4 X 24 X 8",
               "id": "<id-59>",
               "is_special_order": false,
               "line_total": 2703.75,
@@ -873,7 +873,7 @@
             },
             {
               "customer_note": "",
-              "description": "Cemtrim Textured 7/16 X 6 X 12",
+              "description": "Composite Trim Textured 7/16 X 6 X 12",
               "id": "<id-62>",
               "is_special_order": false,
               "line_total": 1504.44,
@@ -919,7 +919,7 @@
             },
             {
               "customer_note": "",
-              "description": "Vented Soffit Hardie Textured 1/4 X 16 X 12",
+              "description": "Vented Soffit Fibre Cement Textured 1/4 X 16 X 12",
               "id": "<id-67>",
               "is_special_order": false,
               "line_total": 3687.62,
@@ -932,7 +932,7 @@
             },
             {
               "customer_note": "",
-              "description": "Vented Soffit Hardie Textured 1/4 X 16 X 12",
+              "description": "Vented Soffit Fibre Cement Textured 1/4 X 16 X 12",
               "id": "<id-69>",
               "is_special_order": false,
               "line_total": 274.61,
@@ -945,7 +945,7 @@
             },
             {
               "customer_note": "",
-              "description": "Sheathing 1/8 X 4 X 9 (Green) NSP DRYLine TSX",
+              "description": "Sheathing 1/8 X 4 X 9 (Green) NSP Weather Barrier",
               "id": "<id-70>",
               "is_special_order": false,
               "line_total": 463.32,
diff --git a/core/internal/characterization/testdata/goldens/pos.json b/core/internal/characterization/testdata/goldens/pos.json
index 23cfa2bff..1e8a074a6 100644
--- a/core/internal/characterization/testdata/goldens/pos.json
+++ b/core/internal/characterization/testdata/goldens/pos.json
@@ -128,7 +128,7 @@
           "uom": "EA"
         },
         {
-          "description": "Cemtrim Textured 7/16 X 4 X 12",
+          "description": "Composite Trim Textured 7/16 X 4 X 12",
           "in_stock": "523",
           "product_id": "<id-9>",
           "sku": "CORNCTRM412+",
@@ -136,7 +136,7 @@
           "uom": "EA"
         },
         {
-          "description": "Cemtrim Textured 7/16 X 6 X 12",
+          "description": "Composite Trim Textured 7/16 X 6 X 12",
           "in_stock": "667",
           "product_id": "<id-10>",
           "sku": "CORNCTRMG12+",
@@ -160,7 +160,7 @@
           "uom": "RL"
         },
         {
-          "description": "Solid Soffit Hardie Textured 1/4 X 12 X 12",
+          "description": "Solid Soffit Fibre Cement Textured 1/4 X 12 X 12",
           "in_stock": "375",
           "product_id": "<id-13>",
           "sku": "CORNSFT1212",
@@ -168,7 +168,7 @@
           "uom": "EA"
         },
         {
-          "description": "Solid Soffit Hardie Textured 1/4 X 16 X 12",
+          "description": "Solid Soffit Fibre Cement Textured 1/4 X 16 X 12",
           "in_stock": "773",
           "product_id": "<id-14>",
           "sku": "CORNSFT1612",
@@ -176,7 +176,7 @@
           "uom": "EA"
         },
         {
-          "description": "Vented Soffit Hardie Textured 1/4 X 16 X 12",
+          "description": "Vented Soffit Fibre Cement Textured 1/4 X 16 X 12",
           "in_stock": "339",
           "product_id": "<id-15>",
           "sku": "CORNSFT1612V",
@@ -184,7 +184,7 @@
           "uom": "EA"
         },
         {
-          "description": "Vented Soffit Hardie Textured 1/4 X 24 X 8",
+          "description": "Vented Soffit Fibre Cement Textured 1/4 X 24 X 8",
           "in_stock": "471",
           "product_id": "<id-16>",
           "sku": "CORNSFT2408V",
@@ -192,7 +192,7 @@
           "uom": "EA"
         },
         {
-          "description": "Sheathing 1/8 X 4 X 9 (Green) NSP DRYLine TSX",
+          "description": "Sheathing 1/8 X 4 X 9 (Green) NSP Weather Barrier",
           "in_stock": "487",
           "product_id": "<id-17>",
           "sku": "CORNSHTGR49",
@@ -248,7 +248,7 @@
           "uom": "PCS"
         },
         {
-          "description": "5/8 Drywall Firecode 4x8",
+          "description": "5/8 Drywall Type X 4x8",
           "in_stock": "800",
           "product_id": "<id-24>",
           "sku": "DW-58-FC",
@@ -287,10 +287,18 @@
           "unit_price_cents": 165,
           "uom": "PCS"
         },
+        {
+          "description": "Face Mount Joist Hanger 2x8",
+          "in_stock": "846",
+          "product_id": "<id-29>",
+          "sku": "HANGER-28FM",
+          "unit_price_cents": 150,
+          "uom": "PCS"
+        },
         {
           "description": "R-14 Fiberglass Batts 15x93",
           "in_stock": "298",
-          "product_id": "<id-29>",
+          "product_id": "<id-30>",
           "sku": "INS-R13-15",
           "unit_price_cents": 6800,
           "uom": "BAG"
@@ -298,7 +306,7 @@
         {
           "description": "R-20 Fiberglass Batts 15x93",
           "in_stock": "932",
-          "product_id": "<id-30>",
+          "product_id": "<id-31>",
           "sku": "INS-R19-15",
           "unit_price_cents": 8200,
           "uom": "BAG"
@@ -306,7 +314,7 @@
         {
           "description": "R-28 Fiberglass Batts 24x48",
           "in_stock": "429",
-          "product_id": "<id-31>",
+          "product_id": "<id-32>",
           "sku": "INS-R30-24",
           "unit_price_cents": 9800,
           "uom": "BAG"
@@ -314,7 +322,7 @@
         {
           "description": "1x6x6 Cedar Fence Board",
           "in_stock": "739",
-          "product_id": "<id-32>",
+          "product_id": "<id-33>",
           "sku": "LUM-166-WRC",
           "unit_price_cents": 510,
           "uom": "PCS"
@@ -322,7 +330,7 @@
         {
           "description": "2x10x12 Hem-Fir No.2",
           "in_stock": "543",
-          "product_id": "<id-33>",
+          "product_id": "<id-34>",
           "sku": "LUM-21012-NO2",
           "unit_price_cents": 2450,
           "uom": "PCS"
@@ -330,7 +338,7 @@
         {
           "description": "2x12x16 Hem-Fir No.2",
           "in_stock": "586",
-          "product_id": "<id-34>",
+          "product_id": "<id-35>",
           "sku": "LUM-21216-NO2",
           "unit_price_cents": 4500,
           "uom": "PCS"
@@ -338,7 +346,7 @@
         {
           "description": "2x4x10 SPF Premium",
           "in_stock": "488",
-          "product_id": "<id-35>",
+          "product_id": "<id-36>",
           "sku": "LUM-2410-PREM",
           "unit_price_cents": 725,
           "uom": "PCS"
@@ -346,7 +354,7 @@
         {
           "description": "2x4x12 SPF Premium",
           "in_stock": "631",
-          "product_id": "<id-36>",
+          "product_id": "<id-37>",
           "sku": "LUM-2412-PREM",
           "unit_price_cents": 875,
           "uom": "PCS"
@@ -354,7 +362,7 @@
         {
           "description": "2x4x8 SPF Premium",
           "in_stock": "379",
-          "product_id": "<id-37>",
+          "product_id": "<id-38>",
           "sku": "LUM-248-PREM",
           "unit_price_cents": 550,
           "uom": "PCS"
@@ -362,7 +370,7 @@
         {
           "description": "2x4x92-5/8 SPF Stud",
           "in_stock": "635",
-          "product_id": "<id-38>",
+          "product_id": "<id-39>",
           "sku": "LUM-2492-STUD",
           "unit_price_cents": 510,
           "uom": "PCS"
@@ -370,7 +378,7 @@
         {
           "description": "2x6x10 SPF Premium",
           "in_stock": "869",
-          "product_id": "<id-39>",
+          "product_id": "<id-40>",
           "sku": "LUM-2610-PREM",
           "unit_price_cents": 980,
           "uom": "PCS"
@@ -378,7 +386,7 @@
         {
           "description": "2x6x12 SPF Premium",
           "in_stock": "200",
-          "product_id": "<id-40>",
+          "product_id": "<id-41>",
           "sku": "LUM-2612-PREM",
           "unit_price_cents": 1175,
           "uom": "PCS"
@@ -386,7 +394,7 @@
         {
           "description": "2x6x16 SPF Premium",
           "in_stock": "868",
-          "product_id": "<id-41>",
+          "product_id": "<id-42>",
           "sku": "LUM-2616-PREM",
           "unit_price_cents": 1560,
           "uom": "PCS"
@@ -394,7 +402,7 @@
         {
           "description": "2x8x10 Hem-Fir No.2",
           "in_stock": "622",
-          "product_id": "<id-42>",
+          "product_id": "<id-43>",
           "sku": "LUM-2810-NO2",
           "unit_price_cents": 1390,
           "uom": "PCS"
@@ -402,7 +410,7 @@
         {
           "description": "2x8x16 Hem-Fir No.2",
           "in_stock": "851",
-          "product_id": "<id-43>",
+          "product_id": "<id-44>",
           "sku": "LUM-2816-NO2",
           "unit_price_cents": 2225,
           "uom": "PCS"
@@ -410,7 +418,7 @@
         {
           "description": "4x4x10 Pressure Treated",
           "in_stock": "823",
-          "product_id": "<id-44>",
+          "product_id": "<id-45>",
           "sku": "LUM-4410-PT",
           "unit_price_cents": 1575,
           "uom": "PCS"
@@ -418,7 +426,7 @@
         {
           "description": "4x4x8 Pressure Treated",
           "in_stock": "646",
-          "product_id": "<id-45>",
+          "product_id": "<id-46>",
           "sku": "LUM-448-PT",
           "unit_price_cents": 1250,
           "uom": "PCS"
@@ -426,7 +434,7 @@
         {
           "description": "4x4x8 Western Red Cedar",
           "in_stock": "674",
-          "product_id": "<id-46>",
+          "product_id": "<id-47>",
           "sku": "LUM-448-WRC",
           "unit_price_cents": 3400,
           "uom": "PCS"
@@ -434,7 +442,7 @@
         {
           "description": "6x6x12 Pressure Treated",
           "in_stock": "406",
-          "product_id": "<id-47>",
+          "product_id": "<id-48>",
           "sku": "LUM-6612-PT",
           "unit_price_cents": 5500,
           "uom": "PCS"
@@ -442,7 +450,7 @@
         {
           "description": "1 X 4 RL #3 SPF",
           "in_stock": "787",
-          "product_id": "<id-48>",
+          "product_id": "<id-49>",
           "sku": "LUMB14RLN3+",
           "unit_price_cents": 52,
           "uom": "LF"
@@ -450,7 +458,7 @@
         {
           "description": "2 X 4 RL #3 SPF",
           "in_stock": "535",
-          "product_id": "<id-49>",
+          "product_id": "<id-50>",
           "sku": "LUMB24RLN3",
           "unit_price_cents": 46,
           "uom": "LF"
@@ -458,7 +466,7 @@
         {
           "description": "2 X 4 RL Utility",
           "in_stock": "590",
-          "product_id": "<id-50>",
+          "product_id": "<id-51>",
           "sku": "LUMBUT24RL",
           "unit_price_cents": 44,
           "uom": "LF"
@@ -466,7 +474,7 @@
         {
           "description": "Baseboard 3-1/4 MDF 16'",
           "in_stock": "645",
-          "product_id": "<id-51>",
+          "product_id": "<id-52>",
           "sku": "MLD-BASE-MDF",
           "unit_price_cents": 1950,
           "uom": "PCS"
@@ -474,7 +482,7 @@
         {
           "description": "Casing 2-1/4 MDF 14'",
           "in_stock": "542",
-          "product_id": "<id-52>",
+          "product_id": "<id-53>",
           "sku": "MLD-CASE-MDF",
           "unit_price_cents": 1350,
           "uom": "PCS"
@@ -482,7 +490,7 @@
         {
           "description": "3\" Common Nails (25kg)",
           "in_stock": "975",
-          "product_id": "<id-53>",
+          "product_id": "<id-54>",
           "sku": "NAIL-10D-50",
           "unit_price_cents": 6500,
           "uom": "BOX"
@@ -490,7 +498,7 @@
         {
           "description": "3-1/4\" Common Nails (25kg)",
           "in_stock": "336",
-          "product_id": "<id-54>",
+          "product_id": "<id-55>",
           "sku": "NAIL-16D-50",
           "unit_price_cents": 6500,
           "uom": "BOX"
@@ -498,7 +506,7 @@
         {
           "description": "7/16 OSB 4x8",
           "in_stock": "326",
-          "product_id": "<id-55>",
+          "product_id": "<id-56>",
           "sku": "OSB-12",
           "unit_price_cents": 1950,
           "uom": "PCS"
@@ -506,7 +514,7 @@
         {
           "description": "3/4 OSB T&G 4x8",
           "in_stock": "623",
-          "product_id": "<id-56>",
+          "product_id": "<id-57>",
           "sku": "OSB-34-TG",
           "unit_price_cents": 3400,
           "uom": "PCS"
@@ -514,7 +522,7 @@
         {
           "description": "1/2 Plywood G1S 4x8 (Fir)",
           "in_stock": "359",
-          "product_id": "<id-57>",
+          "product_id": "<id-58>",
           "sku": "PLY-12-CDX",
           "unit_price_cents": 2850,
           "uom": "PCS"
@@ -522,7 +530,7 @@
         {
           "description": "3/4 Plywood G1S 4x8 (Fir)",
           "in_stock": "859",
-          "product_id": "<id-58>",
+          "product_id": "<id-59>",
           "sku": "PLY-34-CDX",
           "unit_price_cents": 3800,
           "uom": "PCS"
@@ -530,7 +538,7 @@
         {
           "description": "Architectural Shingles 30yr",
           "in_stock": "990",
-          "product_id": "<id-59>",
+          "product_id": "<id-60>",
           "sku": "RF-ARCH-30",
           "unit_price_cents": 4200,
           "uom": "BUNDLE"
@@ -538,7 +546,7 @@
         {
           "description": "Roof Edge Drip 10'",
           "in_stock": "135",
-          "product_id": "<id-60>",
+          "product_id": "<id-61>",
           "sku": "RF-DRIP-10",
           "unit_price_cents": 750,
           "uom": "PCS"
@@ -546,7 +554,7 @@
         {
           "description": "Roof Edge Drip 10'",
           "in_stock": "548",
-          "product_id": "<id-61>",
+          "product_id": "<id-62>",
           "sku": "RF-EDGE-WHT",
           "unit_price_cents": 750,
           "uom": "PCS"
@@ -554,7 +562,7 @@
         {
           "description": "Roofing Felt #15",
           "in_stock": "404",
-          "product_id": "<id-62>",
+          "product_id": "<id-63>",
           "sku": "RF-FELT-15",
           "unit_price_cents": 2250,
           "uom": "RL"
@@ -562,7 +570,7 @@
         {
           "description": "Pipe Boot Flashing",
           "in_stock": "399",
-          "product_id": "<id-63>",
+          "product_id": "<id-64>",
           "sku": "RF-FLASH-PIPE",
           "unit_price_cents": 1400,
           "uom": "PCS"
@@ -570,23 +578,23 @@
         {
           "description": "Step Flashing",
           "in_stock": "272",
-          "product_id": "<id-64>",
+          "product_id": "<id-65>",
           "sku": "RF-FLASH-STEP",
           "unit_price_cents": 450,
           "uom": "PCS"
         },
         {
-          "description": "Ice & Water Shield 65'",
+          "description": "Ice and Water Barrier 65'",
           "in_stock": "489",
-          "product_id": "<id-65>",
+          "product_id": "<id-66>",
           "sku": "RF-ICE-65",
           "unit_price_cents": 9800,
           "uom": "RL"
         },
         {
-          "description": "Ice & Water Shield",
+          "description": "Ice and Water Barrier",
           "in_stock": "359",
-          "product_id": "<id-66>",
+          "product_id": "<id-67>",
           "sku": "RF-ICE-WTR",
           "unit_price_cents": 9800,
           "uom": "RL"
@@ -594,7 +602,7 @@
         {
           "description": "1.25\" Roofing Nails 2.5kg",
           "in_stock": "958",
-          "product_id": "<id-67>",
+          "product_id": "<id-68>",
           "sku": "RF-NAIL-125",
           "unit_price_cents": 1900,
           "uom": "BOX"
@@ -602,7 +610,7 @@
         {
           "description": "Ridge Vent 4'",
           "in_stock": "690",
-          "product_id": "<id-68>",
+          "product_id": "<id-69>",
           "sku": "RF-RIDGE-4",
           "unit_price_cents": 1350,
           "uom": "PCS"
@@ -610,7 +618,7 @@
         {
           "description": "Architectural Shingles (Black)",
           "in_stock": "880",
-          "product_id": "<id-69>",
+          "product_id": "<id-70>",
           "sku": "RF-SH-BLK",
           "unit_price_cents": 4200,
           "uom": "BUNDLE"
@@ -618,7 +626,7 @@
         {
           "description": "Architectural Shingles (Weathered Wood)",
           "in_stock": "750",
-          "product_id": "<id-70>",
+          "product_id": "<id-71>",
           "sku": "RF-SH-WW",
           "unit_price_cents": 4200,
           "uom": "BUNDLE"
@@ -626,7 +634,7 @@
         {
           "description": "Starter Strip",
           "in_stock": "876",
-          "product_id": "<id-71>",
+          "product_id": "<id-72>",
           "sku": "RF-START",
           "unit_price_cents": 1000,
           "uom": "PCS"
@@ -634,19 +642,11 @@
         {
           "description": "3\" Deck Screws (2.5kg)",
           "in_stock": "537",
-          "product_id": "<id-72>",
+          "product_id": "<id-73>",
           "sku": "SCR-DECK-3-5",
           "unit_price_cents": 2999,
           "uom": "BOX"
         },
-        {
-          "description": "Simpson Strong-Tie LUS28",
-          "in_stock": "846",
-          "product_id": "<id-73>",
-          "sku": "SIMP-LUS28",
-          "unit_price_cents": 150,
-          "uom": "PCS"
-        },
         {
           "description": "Hurricane Tie H1",
           "in_stock": "583",
diff --git a/core/internal/characterization/testdata/goldens/purchase_order_flow.json b/core/internal/characterization/testdata/goldens/purchase_order_flow.json
index b26c0ca32..5223ae97c 100644
--- a/core/internal/characterization/testdata/goldens/purchase_order_flow.json
+++ b/core/internal/characterization/testdata/goldens/purchase_order_flow.json
@@ -288,13 +288,22 @@
             "product_id": "<id-24>",
             "sku": "HANGER-28"
           },
+          {
+            "avg_daily": 1.64,
+            "new_point": 18,
+            "new_qty": 50,
+            "old_point": 150,
+            "old_qty": 400,
+            "product_id": "<id-25>",
+            "sku": "HANGER-28FM"
+          },
           {
             "avg_daily": 3.18,
             "new_point": 34,
             "new_qty": 96,
             "old_point": 30,
             "old_qty": 60,
-            "product_id": "<id-25>",
+            "product_id": "<id-26>",
             "sku": "INS-R13-15"
           },
           {
@@ -303,7 +312,7 @@
             "new_qty": 108,
             "old_point": 25,
             "old_qty": 50,
-            "product_id": "<id-26>",
+            "product_id": "<id-27>",
             "sku": "INS-R19-15"
           },
           {
@@ -312,7 +321,7 @@
             "new_qty": 137,
             "old_point": 20,
             "old_qty": 40,
-            "product_id": "<id-27>",
+            "product_id": "<id-28>",
             "sku": "INS-R30-24"
           },
           {
@@ -321,7 +330,7 @@
             "new_qty": 182,
             "old_point": 200,
             "old_qty": 600,
-            "product_id": "<id-28>",
+            "product_id": "<id-29>",
             "sku": "LUM-166-WRC"
           },
           {
@@ -330,7 +339,7 @@
             "new_qty": 123,
             "old_point": 60,
             "old_qty": 150,
-            "product_id": "<id-29>",
+            "product_id": "<id-30>",
             "sku": "LUM-21012-NO2"
           },
           {
@@ -339,7 +348,7 @@
             "new_qty": 82,
             "old_point": 30,
             "old_qty": 80,
-            "product_id": "<id-30>",
+            "product_id": "<id-31>",
             "sku": "LUM-21216-NO2"
           },
           {
@@ -348,7 +357,7 @@
             "new_qty": 95,
             "old_point": 150,
             "old_qty": 400,
-            "product_id": "<id-31>",
+            "product_id": "<id-32>",
             "sku": "LUM-2410-PREM"
           },
           {
@@ -357,7 +366,7 @@
             "new_qty": 66,
             "old_point": 100,
             "old_qty": 300,
-            "product_id": "<id-32>",
+            "product_id": "<id-33>",
             "sku": "LUM-2412-PREM"
           },
           {
@@ -366,7 +375,7 @@
             "new_qty": 167,
             "old_point": 200,
             "old_qty": 500,
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "sku": "LUM-248-PREM"
           },
           {
@@ -375,7 +384,7 @@
             "new_qty": 199,
             "old_point": 300,
             "old_qty": 600,
-            "product_id": "<id-34>",
+            "product_id": "<id-35>",
             "sku": "LUM-2492-STUD"
           },
           {
@@ -384,7 +393,7 @@
             "new_qty": 117,
             "old_point": 120,
             "old_qty": 300,
-            "product_id": "<id-35>",
+            "product_id": "<id-36>",
             "sku": "LUM-2610-PREM"
           },
           {
@@ -393,7 +402,7 @@
             "new_qty": 119,
             "old_point": 100,
             "old_qty": 250,
-            "product_id": "<id-36>",
+            "product_id": "<id-37>",
             "sku": "LUM-2612-PREM"
           },
           {
@@ -402,7 +411,7 @@
             "new_qty": 52,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-37>",
+            "product_id": "<id-38>",
             "sku": "LUM-2616-PREM"
           },
           {
@@ -411,7 +420,7 @@
             "new_qty": 118,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-38>",
+            "product_id": "<id-39>",
             "sku": "LUM-2810-NO2"
           },
           {
@@ -420,7 +429,7 @@
             "new_qty": 86,
             "old_point": 50,
             "old_qty": 150,
-            "product_id": "<id-39>",
+            "product_id": "<id-40>",
             "sku": "LUM-2816-NO2"
           },
           {
@@ -429,7 +438,7 @@
             "new_qty": 98,
             "old_point": 80,
             "old_qty": 150,
-            "product_id": "<id-40>",
+            "product_id": "<id-41>",
             "sku": "LUM-4410-PT"
           },
           {
@@ -438,7 +447,7 @@
             "new_qty": 138,
             "old_point": 100,
             "old_qty": 200,
-            "product_id": "<id-41>",
+            "product_id": "<id-42>",
             "sku": "LUM-448-PT"
           },
           {
@@ -447,7 +456,7 @@
             "new_qty": 126,
             "old_point": 40,
             "old_qty": 100,
-            "product_id": "<id-42>",
+            "product_id": "<id-43>",
             "sku": "LUM-448-WRC"
           },
           {
@@ -456,7 +465,7 @@
             "new_qty": 98,
             "old_point": 30,
             "old_qty": 60,
-            "product_id": "<id-43>",
+            "product_id": "<id-44>",
             "sku": "LUM-6612-PT"
           },
           {
@@ -465,7 +474,7 @@
             "new_qty": 57,
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-            "product_id": "<id-34>",
+            "product_id": "<id-35>",
             "sku": "LUM-2492-STUD"
           },
           {
@@ -1649,7 +1658,7 @@
             "new_qty": 117,
             "old_point": 120,
             "old_qty": 300,
-            "product_id": "<id-35>",
+            "product_id": "<id-36>",
             "sku": "LUM-2610-PREM"
           },
           {
@@ -1658,7 +1667,7 @@
             "new_qty": 119,
             "old_point": 100,
             "old_qty": 250,
-            "product_id": "<id-36>",
+            "product_id": "<id-37>",
             "sku": "LUM-2612-PREM"
           },
           {
@@ -1667,7 +1676,7 @@
             "new_qty": 52,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-37>",
+            "product_id": "<id-38>",
             "sku": "LUM-2616-PREM"
           },
           {
@@ -1676,7 +1685,7 @@
             "new_qty": 118,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-38>",
+            "product_id": "<id-39>",
             "sku": "LUM-2810-NO2"
           },
           {
@@ -1685,7 +1694,7 @@
             "new_qty": 86,
             "old_point": 50,
             "old_qty": 150,
-            "product_id": "<id-39>",
+            "product_id": "<id-40>",
             "sku": "LUM-2816-NO2"
           },
           {
@@ -1694,7 +1703,7 @@
             "new_qty": 98,
             "old_point": 80,
             "old_qty": 150,
-            "product_id": "<id-40>",
+            "product_id": "<id-41>",
             "sku": "LUM-4410-PT"
           },
           {
@@ -1703,7 +1712,7 @@
             "new_qty": 138,
             "old_point": 100,
             "old_qty": 200,
-            "product_id": "<id-41>",
+            "product_id": "<id-42>",
             "sku": "LUM-448-PT"
           },
           {
@@ -1712,7 +1721,7 @@
             "new_qty": 126,
             "old_point": 40,
             "old_qty": 100,
-            "product_id": "<id-42>",
+            "product_id": "<id-43>",
             "sku": "LUM-448-WRC"
           },
           {
@@ -1721,7 +1730,7 @@
             "new_qty": 98,
             "old_point": 30,
             "old_qty": 60,
-            "product_id": "<id-43>",
+            "product_id": "<id-44>",
             "sku": "LUM-6612-PT"
           },
           {
@@ -1730,7 +1739,7 @@
             "new_qty": 57,
             "old_point": 500,
             "old_qty": 2000,
-            "product_id": "<id-44>",
+            "product_id": "<id-45>",
             "sku": "LUMB14RLN3+"
           },
           {
@@ -1739,7 +1748,7 @@
             "new_qty": 56,
             "old_point": 1000,
             "old_qty": 5000,
-            "product_id": "<id-45>",
+            "product_id": "<id-46>",
             "sku": "LUMB24RLN3"
           },
           {
@@ -1748,7 +1757,7 @@
             "new_qty": 77,
             "old_point": 500,
             "old_qty": 2000,
-            "product_id": "<id-46>",
+            "product_id": "<id-47>",
             "sku": "LUMBUT24RL"
           },
           {
@@ -1757,7 +1766,7 @@
             "new_qty": 97,
             "old_point": 50,
             "old_qty": 100,
-            "product_id": "<id-47>",
+            "product_id": "<id-48>",
             "sku": "MLD-BASE-MDF"
           },
           {
@@ -1766,7 +1775,7 @@
             "new_qty": 131,
             "old_point": 50,
             "old_qty": 100,
-            "product_id": "<id-48>",
+            "product_id": "<id-49>",
             "sku": "MLD-CASE-MDF"
           },
           {
@@ -1775,7 +1784,7 @@
             "new_qty": 53,
             "old_point": 20,
             "old_qty": 50,
-            "product_id": "<id-49>",
+            "product_id": "<id-50>",
             "sku": "NAIL-10D-50"
           },
           {
@@ -1784,7 +1793,7 @@
             "new_qty": 144,
             "old_point": 20,
             "old_qty": 50,
-            "product_id": "<id-50>",
+            "product_id": "<id-51>",
             "sku": "NAIL-16D-50"
           },
           {
@@ -1793,7 +1802,7 @@
             "new_qty": 89,
             "old_point": 120,
             "old_qty": 300,
-            "product_id": "<id-51>",
+            "product_id": "<id-52>",
             "sku": "OSB-12"
           },
           {
@@ -1802,7 +1811,7 @@
             "new_qty": 84,
             "old_point": 100,
             "old_qty": 250,
-            "product_id": "<id-52>",
+            "product_id": "<id-53>",
             "sku": "OSB-34-TG"
           },
           {
@@ -1811,7 +1820,7 @@
             "new_qty": 108,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-53>",
+            "product_id": "<id-54>",
             "sku": "PLY-12-CDX"
           },
           {
@@ -1820,7 +1829,7 @@
             "new_qty": 311,
             "old_point": 80,
             "old_qty": 200,
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "sku": "PLY-34-CDX"
           },
           {
@@ -1829,7 +1838,7 @@
             "new_qty": 75,
             "old_point": 50,
             "old_qty": 100,
-            "product_id": "<id-55>",
+            "product_id": "<id-56>",
             "sku": "RF-ARCH-30"
           },
           {
@@ -1838,7 +1847,7 @@
             "new_qty": 83,
             "old_point": 60,
             "old_qty": 150,
-            "product_id": "<id-56>",
+            "product_id": "<id-57>",
             "sku": "RF-DRIP-10"
           },
           {
@@ -1847,7 +1856,7 @@
             "new_qty": 65,
             "old_point": 60,
             "old_qty": 150,
-            "product_id": "<id-57>",
+            "product_id": "<id-58>",
             "sku": "RF-EDGE-WHT"
           },
           {
@@ -1856,7 +1865,7 @@
             "new_qty": 39,
             "old_point": 30,
             "old_qty": 80,
-            "product_id": "<id-58>",
+            "product_id": "<id-59>",
             "sku": "RF-FELT-15"
           },
           {
@@ -1865,7 +1874,7 @@
             "new_qty": 75,
             "old_point": 20,
             "old_qty": 40,
-            "product_id": "<id-59>",
+            "product_id": "<id-60>",
             "sku": "RF-FLASH-PIPE"
           },
           {
@@ -1874,7 +1883,7 @@
             "new_qty": 93,
             "old_point": 60,
             "old_qty": 120,
-            "product_id": "<id-60>",
+            "product_id": "<id-61>",
             "sku": "RF-FLASH-STEP"
           },
           {
@@ -1883,7 +1892,7 @@
             "new_qty": 105,
             "old_point": 20,
             "old_qty": 50,
-            "product_id": "<id-61>",
+            "product_id": "<id-62>",
             "sku": "RF-ICE-65"
           },
           {
@@ -1892,7 +1901,7 @@
             "new_qty": 66,
             "old_point": 20,
             "old_qty": 50,
-            "product_id": "<id-62>",
+            "product_id": "<id-63>",
             "sku": "RF-ICE-WTR"
           },
           {
@@ -1901,7 +1910,7 @@
             "new_qty": 73,
             "old_point": 30,
             "old_qty": 60,
-            "product_id": "<id-63>",
+            "product_id": "<id-64>",
             "sku": "RF-NAIL-125"
           },
           {
@@ -1910,7 +1919,7 @@
             "new_qty": 135,
             "old_point": 40,
             "old_qty": 80,
-            "product_id": "<id-64>",
+            "product_id": "<id-65>",
             "sku": "RF-RIDGE-4"
           },
           {
@@ -1919,7 +1928,7 @@
             "new_qty": 118,
             "old_point": 50,
             "old_qty": 100,
-            "product_id": "<id-65>",
+            "product_id": "<id-66>",
             "sku": "RF-SH-BLK"
           },
           {
@@ -1928,7 +1937,7 @@
             "new_qty": 111,
             "old_point": 50,
             "old_qty": 100,
-            "product_id": "<id-66>",
+            "product_id": "<id-67>",
             "sku": "RF-SH-WW"
           },
           {
@@ -1937,7 +1946,7 @@
             "new_qty": 42,
             "old_point": 40,
             "old_qty": 80,
-            "product_id": "<id-67>",
+            "product_id": "<id-68>",
             "sku": "RF-START"
           },
           {
@@ -1946,17 +1955,8 @@
             "new_qty": 68,
             "old_point": 40,
             "old_qty": 100,
-            "product_id": "<id-68>",
-            "sku": "SCR-DECK-3-5"
-          },
-          {
-            "avg_daily": 1.64,
-            "new_point": 18,
-            "new_qty": 50,
-            "old_point": 150,
-            "old_qty": 400,
             "product_id": "<id-69>",
-            "sku": "SIMP-LUS28"
+            "sku": "SCR-DECK-3-5"
           },
           {
             "avg_daily": 4.54,
@@ -1993,13 +1993,13 @@
           {
             "cost": 20,
             "description": "r1b c sheet goods",
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "quantity": 10
           },
           {
             "cost": 8,
             "description": "r1b c lumber",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "quantity": 5
           }
         ],
@@ -2019,7 +2019,7 @@
             "description": "r1b c sheet goods",
             "id": "<id-74>",
             "po_id": "<id-73>",
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "qty_received": 0,
             "quantity": 10
           },
@@ -2028,7 +2028,7 @@
             "description": "r1b c lumber",
             "id": "<id-75>",
             "po_id": "<id-73>",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "qty_received": 0,
             "quantity": 5
           }
@@ -2051,7 +2051,7 @@
           {
             "cost": 9,
             "description": "r1b c draft only",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "quantity": 1
           }
         ],
@@ -2071,7 +2071,7 @@
             "description": "r1b c draft only",
             "id": "<id-77>",
             "po_id": "<id-76>",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "qty_received": 0,
             "quantity": 1
           }
@@ -2103,7 +2103,7 @@
             "description": "r1b c lumber",
             "id": "<id-75>",
             "po_id": "<id-73>",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "qty_received": 0,
             "quantity": 5
           },
@@ -2112,7 +2112,7 @@
             "description": "r1b c sheet goods",
             "id": "<id-74>",
             "po_id": "<id-73>",
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "qty_received": 0,
             "quantity": 10
           }
@@ -2473,7 +2473,7 @@
             "description": "r1b c lumber",
             "id": "<id-75>",
             "po_id": "<id-73>",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "qty_received": 0,
             "quantity": 5
           },
@@ -2482,7 +2482,7 @@
             "description": "r1b c sheet goods",
             "id": "<id-74>",
             "po_id": "<id-73>",
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "qty_received": 4,
             "quantity": 10
           }
@@ -2713,7 +2713,7 @@
             "description": "r1b c lumber",
             "id": "<id-75>",
             "po_id": "<id-73>",
-            "product_id": "<id-33>",
+            "product_id": "<id-34>",
             "qty_received": 0,
             "quantity": 5
           },
@@ -2722,7 +2722,7 @@
             "description": "r1b c sheet goods",
             "id": "<id-74>",
             "po_id": "<id-73>",
-            "product_id": "<id-54>",
+            "product_id": "<id-55>",
             "qty_received": 10,
             "quantity": 10
           }
diff --git a/core/internal/integrations/ailm_contract_test.go b/core/internal/integrations/ailm_contract_test.go
index 28a9f1a20..0e461a2b6 100644
--- a/core/internal/integrations/ailm_contract_test.go
+++ b/core/internal/integrations/ailm_contract_test.go
@@ -334,7 +334,7 @@ func TestAILMValidateStaffResponseContract(t *testing.T) {
 		body   string
 		golden string
 	}{
-		{"entitled", `{"email":"dispatcher@gable.com"}`, "ailm_validate_staff_entitled.json"},
+		{"entitled", `{"email":"dispatcher@gablebuildingsupply.example"}`, "ailm_validate_staff_entitled.json"},
 		{"unknown", `{"email":"stranger@example.com"}`, "ailm_validate_staff_unknown.json"},
 	}
 
@@ -440,7 +440,7 @@ func TestAILMRequestContract(t *testing.T) {
 func TestAILMValidateStaffRequestContract(t *testing.T) {
 	t.Parallel()
 
-	body := mustIndent(t, map[string]string{"email": "dispatcher@gable.com"})
+	body := mustIndent(t, map[string]string{"email": "dispatcher@gablebuildingsupply.example"})
 	assertGolden(t, "ailm_validate_staff_request.json", body)
 
 	srv := newTestServer(fullFakeStore(), testKey)
diff --git a/core/internal/integrations/ailm_test.go b/core/internal/integrations/ailm_test.go
index 62a3c4f45..71f41bca9 100644
--- a/core/internal/integrations/ailm_test.go
+++ b/core/internal/integrations/ailm_test.go
@@ -228,25 +228,25 @@ func fixtureOrders() []IntegrationOrderResponse {
 
 func fixtureStaff() map[string]*staffLookup {
 	return map[string]*staffLookup{
-		"dispatcher@gable.com": {
-			Found: true, ID: staffUUID, Email: "dispatcher@gable.com",
+		"dispatcher@gablebuildingsupply.example": {
+			Found: true, ID: staffUUID, Email: "dispatcher@gablebuildingsupply.example",
 			Name: "Dana Ramirez", Role: "dispatcher", Active: true,
 			Modules: []string{"ai_lm"},
 		},
-		"onleave@gable.com": {
+		"onleave@gablebuildingsupply.example": {
 			// Granted the module but deactivated: entitlement must be false.
-			Found: true, ID: staffUUID, Email: "onleave@gable.com",
+			Found: true, ID: staffUUID, Email: "onleave@gablebuildingsupply.example",
 			Name: "Sam Vega", Role: "dispatcher", Active: false,
 			Modules: []string{"ai_lm"},
 		},
-		"yard@gable.com": {
+		"yard@gablebuildingsupply.example": {
 			// Active, but AI_LM is not among their effective modules.
-			Found: true, ID: staffUUID, Email: "yard@gable.com",
+			Found: true, ID: staffUUID, Email: "yard@gablebuildingsupply.example",
 			Name: "Yuki Tan", Role: "yard", Active: true,
 			Modules: []string{"pos"},
 		},
-		"noroles@gable.com": {
-			Found: true, ID: staffUUID, Email: "noroles@gable.com",
+		"noroles@gablebuildingsupply.example": {
+			Found: true, ID: staffUUID, Email: "noroles@gablebuildingsupply.example",
 			Name: "Pat Doe", Role: "", Active: true, Modules: nil,
 		},
 	}
@@ -337,7 +337,7 @@ func TestAILMEndpointsRequireIntegrationKey(t *testing.T) {
 		{http.MethodGet, "/api/integration/locations", ""},
 		{http.MethodGet, "/api/integration/orders?date=2026-08-21&status=CONFIRMED", ""},
 		{http.MethodPost, "/api/integration/delivery-routes", `{"vehicle_id":"` + vehicleUUID + `"}`},
-		{http.MethodPost, "/api/integration/validate-staff", `{"email":"dispatcher@gable.com"}`},
+		{http.MethodPost, "/api/integration/validate-staff", `{"email":"dispatcher@gablebuildingsupply.example"}`},
 	}
 
 	cases := []struct {
@@ -1043,45 +1043,45 @@ func TestValidateStaff(t *testing.T) {
 	}{
 		{
 			name:     "entitled staff member",
-			body:     `{"email":"dispatcher@gable.com"}`,
+			body:     `{"email":"dispatcher@gablebuildingsupply.example"}`,
 			wantCode: http.StatusOK,
-			wantJSON: `{"staff_id":"` + staffUUID + `","email":"dispatcher@gable.com",
+			wantJSON: `{"staff_id":"` + staffUUID + `","email":"dispatcher@gablebuildingsupply.example",
 			            "name":"Dana Ramirez","entitled":true,
 			            "roles":["dispatcher"],"modules":["ai_lm"]}`,
 		},
 		{
 			name:     "email lookup is case-insensitive",
-			body:     `{"email":"Dispatcher@Gable.com"}`,
+			body:     `{"email":"Dispatcher@GableBuildingSupply.Example"}`,
 			wantCode: http.StatusOK,
-			wantJSON: `{"staff_id":"` + staffUUID + `","email":"dispatcher@gable.com",
+			wantJSON: `{"staff_id":"` + staffUUID + `","email":"dispatcher@gablebuildingsupply.example",
 			            "name":"Dana Ramirez","entitled":true,
 			            "roles":["dispatcher"],"modules":["ai_lm"]}`,
 		},
 		{
 			name: "granted but deactivated staff member is not entitled",
-			body: `{"email":"onleave@gable.com"}`,
+			body: `{"email":"onleave@gablebuildingsupply.example"}`,
 			// 200, not 401: AI_LM's client turns any non-2xx into a transport
 			// error and would report "GableLBM is down" for a failed login.
 			wantCode: http.StatusOK,
-			wantJSON: `{"staff_id":"` + staffUUID + `","email":"onleave@gable.com",
+			wantJSON: `{"staff_id":"` + staffUUID + `","email":"onleave@gablebuildingsupply.example",
 			            "name":"Sam Vega","entitled":false,
 			            "roles":["dispatcher"],"modules":["ai_lm"]}`,
 		},
 		{
 			name:     "active staff member without the ai_lm module is not entitled",
-			body:     `{"email":"yard@gable.com"}`,
+			body:     `{"email":"yard@gablebuildingsupply.example"}`,
 			wantCode: http.StatusOK,
-			wantJSON: `{"staff_id":"` + staffUUID + `","email":"yard@gable.com",
+			wantJSON: `{"staff_id":"` + staffUUID + `","email":"yard@gablebuildingsupply.example",
 			            "name":"Yuki Tan","entitled":false,
 			            "roles":["yard"],"modules":["pos"]}`,
 		},
 		{
 			name: "roles and modules are never null",
-			body: `{"email":"noroles@gable.com"}`,
+			body: `{"email":"noroles@gablebuildingsupply.example"}`,
 			// AI_LM copies Roles straight into a JWT claim; a null would
 			// marshal as `null` in the token instead of an empty array.
 			wantCode: http.StatusOK,
-			wantJSON: `{"staff_id":"` + staffUUID + `","email":"noroles@gable.com",
+			wantJSON: `{"staff_id":"` + staffUUID + `","email":"noroles@gablebuildingsupply.example",
 			            "name":"Pat Doe","entitled":false,"roles":[],"modules":[]}`,
 		},
 		{
diff --git a/core/internal/integrations/testdata/ailm_validate_staff_entitled.json b/core/internal/integrations/testdata/ailm_validate_staff_entitled.json
index 4ecc86ef5..f70aa3724 100644
--- a/core/internal/integrations/testdata/ailm_validate_staff_entitled.json
+++ b/core/internal/integrations/testdata/ailm_validate_staff_entitled.json
@@ -1,6 +1,6 @@
 {
   "staff_id": "66666666-6666-4666-8666-111111111111",
-  "email": "dispatcher@gable.com",
+  "email": "dispatcher@gablebuildingsupply.example",
   "name": "Dana Ramirez",
   "entitled": true,
   "roles": [
diff --git a/core/internal/integrations/testdata/ailm_validate_staff_request.json b/core/internal/integrations/testdata/ailm_validate_staff_request.json
index 73e9e5e17..0cda4e6fd 100644
--- a/core/internal/integrations/testdata/ailm_validate_staff_request.json
+++ b/core/internal/integrations/testdata/ailm_validate_staff_request.json
@@ -1,3 +1,3 @@
 {
-  "email": "dispatcher@gable.com"
+  "email": "dispatcher@gablebuildingsupply.example"
 }
diff --git a/core/internal/techadmin/migration_test.go b/core/internal/techadmin/migration_test.go
index 429d8f9c9..7137dd398 100644
--- a/core/internal/techadmin/migration_test.go
+++ b/core/internal/techadmin/migration_test.go
@@ -127,7 +127,7 @@ func TestMigration095_BackfillsRowsThatExist(t *testing.T) {
 		 ('00000000-0000-0000-0000-0000000000a1','First RFC','draft','p1','s1','c1', now() - interval '2 hours', now() - interval '2 hours'),
 		 ('00000000-0000-0000-0000-0000000000a2','Second RFC','approved','p2','s2', NULL, NULL, NULL);
 		INSERT INTO staff (id, email, full_name, staff_no, role, active) VALUES
-		 ('00000000-0000-0000-0000-0000000000b1','dana@gable.com','Dana Ramirez','STF-101','dispatcher',TRUE);
+		 ('00000000-0000-0000-0000-0000000000b1','dana@gablebuildingsupply.example','Dana Ramirez','STF-101','dispatcher',TRUE);
 		INSERT INTO api_keys (id, name, key_hash, key_prefix, scopes, created_at) VALUES
 		 ('00000000-0000-0000-0000-0000000000c1','legacy','h','sk_live_xx','{quotes:read}', NULL);`); err != nil {
 		t.Fatalf("legacy rows: %v", err)
diff --git a/core/migrations/118_staff_demo_domain.sql b/core/migrations/118_staff_demo_domain.sql
new file mode 100644
index 000000000..30f13f8b6
--- /dev/null
+++ b/core/migrations/118_staff_demo_domain.sql
@@ -0,0 +1,21 @@
+-- SPDX-License-Identifier: LicenseRef-OpenLBM-Commons-1.0
+-- SPDX-FileCopyrightText: 2026 FutureBuild, Inc. and OpenLBM contributors
+
+-- Migration: 118_staff_demo_domain
+-- Description: migration 080 seeded three demo staff rows on a real domain
+-- (gable.com). A demo address belongs on a reserved .example domain, so this
+-- rewrites exactly those three values and nothing else. A row is left alone
+-- when the new address is already taken, and the staff id (so every module
+-- grant) is unchanged.
+
+UPDATE staff SET email = 'dispatcher@gablebuildingsupply.example'
+WHERE email = 'dispatcher@gable.com'
+  AND NOT EXISTS (SELECT 1 FROM staff WHERE email = 'dispatcher@gablebuildingsupply.example');
+
+UPDATE staff SET email = 'yard@gablebuildingsupply.example'
+WHERE email = 'yard@gable.com'
+  AND NOT EXISTS (SELECT 1 FROM staff WHERE email = 'yard@gablebuildingsupply.example');
+
+UPDATE staff SET email = 'admin@gablebuildingsupply.example'
+WHERE email = 'admin@gable.com'
+  AND NOT EXISTS (SELECT 1 FROM staff WHERE email = 'admin@gablebuildingsupply.example');
diff --git a/core/migrations/down/118_staff_demo_domain_down.sql b/core/migrations/down/118_staff_demo_domain_down.sql
new file mode 100644
index 000000000..a39de2249
--- /dev/null
+++ b/core/migrations/down/118_staff_demo_domain_down.sql
@@ -0,0 +1,15 @@
+-- SPDX-License-Identifier: LicenseRef-OpenLBM-Commons-1.0
+-- SPDX-FileCopyrightText: 2026 FutureBuild, Inc. and OpenLBM contributors
+
+-- Rollback for 118_staff_demo_domain.sql.
+--
+-- Lives in migrations/down/ so cmd/migrate's `migrations/*.sql` glob cannot
+-- pick it up and apply it as a forward migration. Apply by hand.
+--
+-- The addresses stay on the reserved domain on purpose: the old values were a
+-- real domain, and an operator may have edited a row since.
+
+DO $$
+BEGIN
+    RAISE NOTICE '118 down: the demo staff addresses stay on the reserved domain';
+END $$;
diff --git a/docs/parity/WALKS.md b/docs/parity/WALKS.md
index 728407927..660caba05 100644
--- a/docs/parity/WALKS.md
+++ b/docs/parity/WALKS.md
@@ -167,7 +167,7 @@ Steps:
    must show `REG-01` on `KEL-MAIN`, `REG-WK` on `WK` and `REG-LK` on `LK`.
 3. Stock differs by yard. Pick the product `2x4x8 SPF Premium` (`LUM-248-PREM`): in the desk's inventory page, or
    `curl -s "http://127.0.0.1:8080/api/v1/inventory?product_id=<product id>"`, it must show three rows with three
-   different quantities, one per yard. Then pick `Ice & Water Shield` (`RF-ICE-WTR`): it must show a row at
+   different quantities, one per yard. Then pick `Ice and Water Barrier` (`RF-ICE-WTR`): it must show a row at
    `KEL-MAIN` only, and none at `WK` or `LK`.
 4. People: `select s.staff_no, s.full_name, s.role, l.code, ul.is_home from staff s join user_locations ul on
    ul.user_sub = s.staff_no join locations l on l.id = ul.branch_id where s.staff_no like 'demo-%' order by 1, 4;`
diff --git a/docs/refactor/CONTRACT-CHANGES.md b/docs/refactor/CONTRACT-CHANGES.md
index 66a5d1339..01d292503 100644
--- a/docs/refactor/CONTRACT-CHANGES.md
+++ b/docs/refactor/CONTRACT-CHANGES.md
@@ -421,5 +421,7 @@ get an entry.
 | ACCOUNT-RULING-A | `GET /api/v1/accounts/{id}` | The account summary held the customer to the old finance wall: a user on a yard the customer is not linked to (by header, or with no header and grants that miss it) read it as 404 "account not found", although the Customers app lists every customer and the customer record opens (ruling A, ADR 0007 section 5.8) | The summary is the customer's dealer wide standing (balance, credit limit, open credits, unapplied cash; the same figures the counter's standing and the credit check read dealer wide, ADR 0007 section 5.8) and reads through ruling A's reach (`CustomerReadBranchForQuery`, `CustomerReadGrantsSubForQuery`): a user, an administrator and an unbound key reach every customer; a key bound to a branch keeps its pin and reads a customer outside it as 404, as before. Route, roles, body and error envelope are unchanged. Branch bound key class stays CONFINED (`CustomerBranch(path customer)`, `TestKeyBranchPin_PosAndAccountRows`). `GET /api/v1/accounts/{id}/transactions` and `GET /api/v1/ar/customers/{id}/statement` keep the finance documents' wall unchanged, as do each payment and credit memo: the subledger still answers 404 for a customer outside the caller's reach (the route now runs that wall as its own gate instead of through the summary), and the desk shows a calm note in the ledger's place |
 | DASH-AR-NET | `GET /api/v1/dashboard/summary` field `outstanding_ar` | The sum of `total_amount` over the yard's `UNPAID` and `PARTIAL` invoices, so part payments, open credit memos and unapplied cash were not netted and the figure disagreed with AR Aging for the same yard. | The yard's net open receivable as AR Aging reads it today (invoice open amounts, plus open credit memo amounts, less unapplied cash, inside the caller's wall). `outstanding_ar_count` is unchanged (open invoices). In the clockwindow golden `dashboard.summary.outstanding_ar` moved from 11865877 to 11056347; nothing else moved. |
 | PRODUCT-PICTURES-1 | the product wire (`ProductView`: `GET /api/v1/products`, `GET /api/v1/products/{id}`, the product writes' bodies and the `product` of `GET /api/v1/products/{id}/detail`) and the inventory levels' product summary (`GET /api/v1/inventory?include=product`) | The drawn product pictures showed only on the counter's tiles; the quote builder's lines, the inventory list and the product page had no picture path to show | Each carries `image_url`: the product's picture path while the `catalog.product_images` setting is "on", null while it is off or absent and for a product with none. The create answers null (its body is the row as written); the margin, dimensions and lead time writes answer the read, so they carry the path while the setting is on. No other wire change, no new route and no change to any wall. In the goldens `image_url: null` is added to the product, product_item, pim_media and inventory_transfer responses (the base seed leaves the setting off) |
+| SEED-HYGIENE (items 108 and 109) | the base seed's product names and SKU, seen by the `dashboard`, `pos`, `portal_quotes` and `purchase_order_flow` goldens (no route or shape changes) | The seed carried real brand words in product names and one SKU: `Simpson Strong-Tie LUS28` (`SIMP-LUS28`), `Cemtrim Textured ...`, `... Soffit Hardie Textured ...`, `5/8 Drywall Firecode 4x8` and `... NSP DRYLine TSX`, and `Ice & Water Shield` (`RF-ICE-65`, `RF-ICE-WTR`). | The same products under plain names: `Face Mount Joist Hanger 2x8` (`HANGER-28FM`), `Composite Trim Textured ...`, `... Soffit Fibre Cement Textured ...`, `5/8 Drywall Type X 4x8` and `... NSP Weather Barrier`, and `Ice and Water Barrier` for the two ice and water rows (the dashboard and pos goldens). Products list in SKU order, so the renamed SKU moves one row and the `<id-n>` placeholders after it shift by one; no value other than these names, that SKU and the placeholders moved. |
+| SEED-HYGIENE (item 108 b) | migration 118 `staff_demo_domain` (operational, no route) | Migration 080 left three demo staff on `@gable.com`, a real domain. | Migration 118 rewrites those three addresses to `@gablebuildingsupply.example`; staff ids and grants are unchanged. |
 | POS-RECEIPT-1 (item 111) | pos: `GET /api/v1/pos/transactions/{id}/receipt`, `POST /api/v1/pos/transactions/{id}/receipt/email` (new routes) | The Sale complete card's Print receipt and Email receipt called the documents print route and the invoice email route, mounted for admin, owner, sales and finance, so a cashier got a 403 from both. | The counter's own pair, mounted for admin, owner and cashier with the same reach as the sale read (the branch context, the wall and a bound key's pin; a sale the caller cannot read is the sale read's 404). Print answers the sale's invoice document by the documents print route's own renderer (same body and content type); email sends the sale's invoice to the account's contact by the invoice email route's own function (same 202 `{"status":"queued"}`, same delivery record). A sale that is not completed or has no invoice is a 409 blocker `no_receipt`; an email with no contact (a sale that names no customer or the shared walk in customer, whatever address that row holds, or an account with no email address) is a 409 blocker `no_contact` in words, and nothing is sent; only a completed sale has a receipt (a voided or held sale that keeps its invoice is `no_receipt`). Both routes are WALLED in the bound key allowlist. The documents routes and their roles are unchanged. `posTileList`'s description now says a counter sale's own invoice (origin POS) is not counted. |
 | AI-CLAUDE-FIX1 | `POST /api/v1/parsing/upload`, `POST /api/v1/purchase-orders/{id}/freight`; `GET /api/v1/apps` golden `apps`; pim: `POST /api/v1/products/{id}/pim/generate/image` | A file of a type the chosen provider cannot read (a BMP under Anthropic) got the canned demo list at the intake and a bare 400 at freight. The apps catalog described the AI client as "OpenRouter client". Image generation under Anthropic answered 409 AI off. | The unreadable type answers 415 `unsupported_type` in the wire envelope with the words naming what the provider reads; no canned list. The catalog line reads "Provider routed AI client (OpenRouter or Anthropic), KeyStore, and model routing (library)." and the `apps` golden is re-recorded for that one string. Image generation answers 202 under Anthropic and draws an illustration, stored only after a strict sanitiser. |
diff --git a/web/apps/desk/public/catalog-illustrations/romex_wire_coil.svg b/web/apps/desk/public/catalog-illustrations/nm_cable_coil.svg
similarity index 98%
rename from web/apps/desk/public/catalog-illustrations/romex_wire_coil.svg
rename to web/apps/desk/public/catalog-illustrations/nm_cable_coil.svg
index af8f517f1..bf67e6cf5 100644
--- a/web/apps/desk/public/catalog-illustrations/romex_wire_coil.svg
+++ b/web/apps/desk/public/catalog-illustrations/nm_cable_coil.svg
@@ -1,5 +1,5 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256" width="256" height="256">
-  <title>Coil of 14-2 NM Romex cable</title>
+  <title>Coil of 14-2 NM-B cable</title>
   <defs><style>
     .cable{fill:#e8d864}
     .cableHi{fill:#f4e890}
diff --git a/web/apps/desk/public/catalog-illustrations/speed_square.svg b/web/apps/desk/public/catalog-illustrations/rafter_square.svg
similarity index 98%
rename from web/apps/desk/public/catalog-illustrations/speed_square.svg
rename to web/apps/desk/public/catalog-illustrations/rafter_square.svg
index 2be4b4e9d..d594df7f3 100644
--- a/web/apps/desk/public/catalog-illustrations/speed_square.svg
+++ b/web/apps/desk/public/catalog-illustrations/rafter_square.svg
@@ -1,5 +1,5 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256" width="256" height="256">
-  <title>7 inch aluminum speed square</title>
+  <title>7 inch aluminum rafter square</title>
   <defs><style>
     .body{fill:#c8ccd2}
     .bodyHi{fill:#e8ecef}
diff --git a/web/apps/desk/public/catalog-illustrations/roof_vent_piece.svg b/web/apps/desk/public/catalog-illustrations/roof_vent_piece.svg
index 544e501cc..9dc9d9b84 100644
--- a/web/apps/desk/public/catalog-illustrations/roof_vent_piece.svg
+++ b/web/apps/desk/public/catalog-illustrations/roof_vent_piece.svg
@@ -1,5 +1,5 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256" width="256" height="256">
-  <title>Roof turtle vent, plastic</title>
+  <title>Roof box vent, plastic</title>
   <defs><style>
     .body{fill:#2a2e34}
     .bodyHi{fill:#5a5e64}
diff --git a/web/apps/desk/public/catalog-illustrations/switch_or_outlet.svg b/web/apps/desk/public/catalog-illustrations/switch_or_outlet.svg
index c99370d9d..1c8ff2e22 100644
--- a/web/apps/desk/public/catalog-illustrations/switch_or_outlet.svg
+++ b/web/apps/desk/public/catalog-illustrations/switch_or_outlet.svg
@@ -1,5 +1,5 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256" width="256" height="256">
-  <title>Decora switch and outlet, white</title>
+  <title>Decorator style switch and outlet, white</title>
   <defs><style>
     .body{fill:#f4f0e8}
     .bodyHi{fill:#fbf7ee}
diff --git a/web/apps/desk/src/pages/LocalTestHub.ts b/web/apps/desk/src/pages/LocalTestHub.ts
index 1ef3960fe..d9942a322 100644
--- a/web/apps/desk/src/pages/LocalTestHub.ts
+++ b/web/apps/desk/src/pages/LocalTestHub.ts
@@ -112,9 +112,9 @@ export class GableLocalTestHub extends LitElement {
 
           <footer class="mt-12 pt-6 border-t border-white/5 flex flex-wrap items-center gap-4 text-xs text-zinc-500">
             <span class="font-mono">Portal logins:</span>
-            <code class="text-zinc-300">demo@gable.com</code>
-            <code class="text-zinc-300">summit@gable.com</code>
-            <code class="text-zinc-300">elite@gable.com</code>
+            <code class="text-zinc-300">demo@kelbrook.ca</code>
+            <code class="text-zinc-300">okhomes@gablebuildingsupply.example</code>
+            <code class="text-zinc-300">missionhill@gablebuildingsupply.example</code>
             <span class="text-zinc-500">/ password <code class="text-zinc-300">password</code></span>
           </footer>
         </div>
diff --git a/web/apps/desk/src/pages/admin/tech_admin/StaffModuleAccess.test.ts b/web/apps/desk/src/pages/admin/tech_admin/StaffModuleAccess.test.ts
index 0432c99fd..3f76faa66 100644
--- a/web/apps/desk/src/pages/admin/tech_admin/StaffModuleAccess.test.ts
+++ b/web/apps/desk/src/pages/admin/tech_admin/StaffModuleAccess.test.ts
@@ -34,7 +34,7 @@ function roster(danaHasAILM = true): StaffMember[] {
   return [
     {
       id: DANA,
-      email: 'dispatcher@gable.com',
+      email: 'dispatcher@gablebuildingsupply.example',
       full_name: 'Dana Ramirez',
       staff_no: 'STF-001',
       role: 'dispatcher',
@@ -46,7 +46,7 @@ function roster(danaHasAILM = true): StaffMember[] {
     },
     {
       id: YUKI,
-      email: 'yard@gable.com',
+      email: 'yard@gablebuildingsupply.example',
       full_name: 'Yuki Tan',
       staff_no: null,
       role: 'yard',
@@ -198,7 +198,7 @@ describe('Staff tab — roster', () => {
     const dana = Array.from(el.querySelectorAll('tbody tr')).find((tr) =>
       text(tr).includes('Dana Ramirez'),
     )!
-    expect(text(dana)).toContain('dispatcher@gable.com')
+    expect(text(dana)).toContain('dispatcher@gablebuildingsupply.example')
     expect(text(dana)).toContain('STF-001')
     expect(text(dana)).toContain('Active')
 
diff --git a/web/e2e/admin.spec.ts b/web/e2e/admin.spec.ts
index 42aa2fa65..c7eb07246 100644
--- a/web/e2e/admin.spec.ts
+++ b/web/e2e/admin.spec.ts
@@ -94,8 +94,8 @@ test.describe('Tech admin flow on the new contract', () => {
     // The seeded roster renders with each member's grant state once the
     // tab's own loads finish.
     await expect(page.getByText('Staff & Module Access')).toBeVisible();
-    await expect(page.getByText('dispatcher@gable.com')).toBeVisible();
-    const yuki = page.locator('tr', { hasText: 'yard@gable.com' });
+    await expect(page.getByText('dispatcher@gablebuildingsupply.example')).toBeVisible();
+    const yuki = page.locator('tr', { hasText: 'yard@gablebuildingsupply.example' });
     await expect(yuki).toContainText('Yuki Tan');
 
     // Grant AI_LM to the inactive yard member: the write carries the staff
@@ -128,7 +128,7 @@ test.describe('Tech admin flow on the new contract', () => {
     await toggle.click();
     expect((await flip).status()).toBe(200);
     await expect(toggle).toHaveAttribute('aria-checked', 'false');
-    const dana = page.locator('tr', { hasText: 'dispatcher@gable.com' });
+    const dana = page.locator('tr', { hasText: 'dispatcher@gablebuildingsupply.example' });
     await expect(dana.locator('input[type="checkbox"]')).toBeChecked();
     await page.screenshot({ path: path.join(SHOTS_DIR, 'admin-staff-disabled.png') });