diff --git a/backend/app/helpers/email.py b/backend/app/helpers/email.py
index e040716..609d816 100644
--- a/backend/app/helpers/email.py
+++ b/backend/app/helpers/email.py
@@ -676,6 +676,7 @@ async def send_update_email(
     payload = {
         "from": settings.UPDATE_EMAIL_FROM_EMAIL,
         "to": [to_email],
+        "reply_to": settings.UPDATE_EMAIL_REPLY_TO,
         "subject": subject,
         "html": html_body,
         "text": text_body,
diff --git a/backend/app/settings.py b/backend/app/settings.py
index 4e43e23..5ecd61c 100644
--- a/backend/app/settings.py
+++ b/backend/app/settings.py
@@ -33,7 +33,9 @@ class Settings(BaseSettings):
     FEATURE_FROM_EMAIL: str = "BlogHub <featured@bloghub.app>"
     # Product-update email campaigns (DB-driven daily batches). Sent from Arslan
     # personally, not the BlogHub newsletter address.
-    UPDATE_EMAIL_FROM_EMAIL: str = "BlogHub <team@bloghub.app>"
+    UPDATE_EMAIL_FROM_EMAIL: str = "BlogHub <team@send.bloghub.app>"
+    # Replies go to team@bloghub.app, which forwards to Arslan's inbox.
+    UPDATE_EMAIL_REPLY_TO: str = "team@bloghub.app"
     # Default UTC hour (0-23) a campaign's daily batch runs when its send_hour is -1.
     UPDATE_EMAIL_SEND_HOUR: int = 9