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[GROWTH] Viral growth engine: referrals + quests + seasons + recurring campaigns #656
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GrantFox OSSMaybe RewardedIssue may be eligible for a GrantFox rewardIssue may be eligible for a GrantFox rewardOfficial CampaignCampaign: Official CampaignCampaign: Official Campaignarea: backendBackend API (Node/Express)Backend API (Node/Express)area: smart-contractSoroban Rust contractsSoroban Rust contractsdifficulty: hardLarger or subtle changesLarger or subtle changesenhancementNew feature or requestNew feature or requestepicLarge initiative bundling multiple work itemsLarge initiative bundling multiple work itemsgrowthDrives user acquisition, retention, or viralityDrives user acquisition, retention, or viralitypriority: highHigh-priority, high-impact workHigh-priority, high-impact work
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GrantFox OSSMaybe RewardedIssue may be eligible for a GrantFox rewardIssue may be eligible for a GrantFox rewardOfficial CampaignCampaign: Official CampaignCampaign: Official Campaignarea: backendBackend API (Node/Express)Backend API (Node/Express)area: smart-contractSoroban Rust contractsSoroban Rust contractsdifficulty: hardLarger or subtle changesLarger or subtle changesenhancementNew feature or requestNew feature or requestepicLarge initiative bundling multiple work itemsLarge initiative bundling multiple work itemsgrowthDrives user acquisition, retention, or viralityDrives user acquisition, retention, or viralitypriority: highHigh-priority, high-impact workHigh-priority, high-impact work
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Why this matters (retention + virality)
Acquisition without retention leaks. The strongest crypto-native growth loop is: users earn → invite others to earn → climb a leaderboard → come back next season. Building these as one coherent growth engine (rather than scattered features) compounds retention and referral-driven acquisition.
Goal
Ship an integrated growth engine: on-chain referral rewards, multi-step quests, recurring/seasonal campaigns, and seasonal leaderboards — designed to reinforce each other into a viral retention loop.
Technical design
A cohesive loop where each piece feeds the next:
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Priority: high · Difficulty: hard · Effort: L · growth (retention + virality)